Publications

January 2003 (Revised February 2003)
Case

Office Depot, Inc.: Business Transformation (A)

By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport

The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details

Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

can’t yet afford to pay market rates. For some qualifying students, the Rock Loan Forgiveness Program helps reduce their debt burden after graduation. FAST FACTS 45 Entrepreneurs-in-Residence, Rock Executive Fellows, and Venture Capital... View Details

Keywords: Jennifer Gillespie

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

markets or businesses emerging in other parts of the world that create opportunities or threats? Offshoring and Outsourcing: Are there opportunities to create value by outsourcing or offshoring activities... View Details

Keywords: by Lynda M. Applegate

August 1993 (Revised November 1994)
Case

Deaver Brown and Cross River, Inc.

Cross River makes and sells an innovative, folding baby stroller to the U.S. market. The company has broken even in its first year, selling mainly to small retailers. CEO Deaver Brown urgently wants to expand distribution to national chains and has secured appointments... View Details

Keywords: Expansion; Entrepreneurship; Product Marketing; Consumer Products Industry; United States

08 Jun 2009
Research & Ideas

The Return of the Salesman

Durable" (by Howell J. Harris) "Suchard and the Emergence of Traveling Salesmen in Switzerland, 1860-1920" (by Roman Rossfeld) "Managing Door-to-Door Sales of Vacuum Cleaners in Interwar Britain" (by Peter Scott) "Ambassadors of Commerce:... View Details

Keywords: by Sean Silverthorne; Retail

01 Dec 2011
News

Professors Recognized with New Chair Appointments

in 2001 after teaching at the University of Michigan Business School. His research investigates the structured finance market and how investor reliance on rating agencies and unsound pricing models led to the market’s rise and collapse.... View Details

September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

01 Mar 2007
News

The Plight of the Global Poor

growth and with the top tiers in emerging markets relatively small, business is beginning to eye this huge population at the bottom of the pyramid (BOP) as a viable and essential market. Indeed, it is only... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

01 Jun 2022
News

'Rooted' In Innovation

early-stage challenges with an eye toward scaling operations after graduation. “The cases in Globalization and Emerging Markets were about business realities I’ve been living every day,” he notes. “Finance... View Details

Keywords: Deborah Blagg

26 Mar 2019
Blog Post

SEI25 Series: Misan Rewane, MBA 2013, CEO, WAVE

degree credentials and work experience as proxies for competencies in entry-level recruitment, employers signal the wrong focus to educators and young people. As a result, educators and students prioritize schooling over skilling, flooding the View Details

Keywords: Entrepreneurship; Entrepreneurship

September 2016
Case

Generali: Paving the Way for CEE Expansion

By: Dante Roscini and Emer Maloney

Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the opaque brand of old Italian capitalism. This bred sub-par returns while serving to... View Details

Keywords: Joint Ventures; Transformation; Insurance; Emerging Markets; Negotiation Deal; Business and Shareholder Relations; Expansion; Business Strategy; Insurance Industry; Italy; Europe

November 2009
Case

METRO Cash & Carry in China, 2008

By: Tarun Khanna

In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively... View Details

Keywords: Developing Countries and Economies; Emerging Markets; Distribution Channels; Partners and Partnerships; Competitive Strategy; Expansion; Retail Industry; China

01 Sep 2020
News

We Rise

venture capitalists and the amount invested in founders has its origins in the same historical forces that shaped most industries: When the VC model emerged in the 1940s, white men dominated the workforce. The persistence of the gender... View Details

Keywords: April White; Finance

Web

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable... View Details

July – August 2010
Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall

Fresh data on internet user behaviors around the globe show an East-West divide. View Details

Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet

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