Publications

July 2024
Case

Google Stadia: Game On or Game Over?

By: Derek C. M. van Bever and Akshat Agrawal

This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details

Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry

Web

Catherine Yeo | MBA

and innovators and both learn from and empower each other in our journeys. Tech areas of interest: Creator Economy, AI/ML, Community-Centric Products, Ethical Technology Formative experience at the intersection of View Details

01 Dec 2000
News

Core Values Keep Airline Flying High

Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the... View Details

Keywords: Margie Kelley; Air Transportation; Transportation

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway

01 Mar 2016
News

Faculty Q&A: Price Check

Many products are sold for just one selling season. It’s extremely difficult to predict demand—sometimes demand actually increases as the price goes up due to perceived quality and popularity. These factors make selling fashion View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

01 Feb 2001
News

Books

as by the innovative technology that makes them possible. Companies must learn to build and foster these relationship networks because they engender speedy and seamless interaction, encourage creativity and collaboration, and release the... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

Fast Answer

Patent search: Product-associated patents

sans-serif;">roduct names rarely appear in patent documents Product name may change A patented technology may be used in many different products... View Details

Web

Manasi Maheshwari | MBA

topics as a Tech Innovation Fellow. The Technology Innovation Fellowship provides the unique opportunity to meet likeminded students and faculty with diverse perspectives and I look forward to learning from and working with them. Tech... View Details

01 Mar 2019
News

In My Humble Opinion: Easy Rider

Before he launched Harley-Davidson in India, Anoop Prakash (MBA 2001) held business development roles in technology and was a consultant at McKinsey. He also had experience in the public sector and in the US Marine Corps. But he hadn’t... View Details

Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing

01 Sep 2012
News

Curb Your Smartphone Habit

much bigger, which is the amount of time we are “on”—meaning at work or monitoring work remotely. Workaholics are nothing new in the managerial ranks, but technology has made a 24/7 connection to work the norm for many more people than... View Details

Keywords: Deborah Blagg; smartphones; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information

September 1992 (Revised October 1995)
Teaching Note

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN

By: Lynda M. Applegate

Teaching Note for (9-192-030). View Details

Keywords: Management; Information Technology; Strategy; Alliances; Consumer Products Industry; Consumer Products Industry

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

June 2000 (Revised June 2003)
Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas

Teaching Note for (9-598-022). View Details

Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Information Technology Industry

new business development. Shirish has advised multiple startups in areas such as SaaS, AI and B2B software across functions such as solution / product development, sales, marketing, team building, capital raising and acquisitions. Shirish... View Details

Keywords: Software/App;#237;#Artificial Intelligence

01 Jun 2009
News

Consumption Is America’s Competitive Advantage

United States, rather than investing massive sums to regain technological preeminence, is much better off becoming the best country at incorporating such advances in new products and services, no matter... View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Zad Chin | MBA

Zad Chin Computer Science/Mathematics Adams 2024 Cohort 5 The productization of a technological innovation is dependent on so many factors such as the culture and governance of a society; this unfortunately... View Details

11 Jul 2025
News

Utah Club Dives into Great Salt Lake’s Challenges; Colorado Alumni Talk Defense Over Breakfast

Utah Alumni Explore Future of Great Salt Lake The HBS Club of Utah recently got an insider’s look at the economic and ecological health of the Great Salt Lake (GSL) with a presentation by Utah’s first GSL commissioner, Brian Steed, at the headquarters of Traeger Grills... View Details

Keywords: Margie Kelley

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry