Communications - Publications - Faculty & Research

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

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Seminars & Conferences - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes brand... View Details

Keywords: Dina Gerdeman

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Online Business Analytics Course | HBS Online

global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other... View Details

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

lumping them all together. That said, the success of the Silicon Valley community and the massive wealth that some people have accumulated have caught the eye of India. And as in most things in life, timing is everything: In some sense... View Details

Keywords: by Martha Lagace

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Interviews - Recruiting

manage the rest. Here’s how we help: Identify an application deadline. If holding a recruiting event, we recommend a deadline of at least 1-2 weeks after the event. Select an interview date with no academic conflicts. Book space on campus or post your virtual interview... View Details

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Confronting Climate Change - Business & Environment

segments of the business community have opposed government action on climate change. More recently, some companies have begun advocating for government policies to address climate change. Electricity Shifting to sustainable electricity... View Details

Profile

Era Jain

no time or pursuing them was too risky for me, professionally. Being part of the HBS community is like Being surrounded by highly accomplished people with diverse experiences, filled with humility and gratitude. I am grateful to be a part... View Details

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

“Sometimes when things go wrong, an organization needs to look at whether the problems are self-inflicted. The way things are handled in some organizations, the way decisions are made, and the way people communicate are often at the root... View Details

Keywords: by Dina Gerdeman

01 Jun 2024
News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

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June 2012
Article

Leadership Is a Conversation

By: Boris Groysberg and Michael Slind

Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than... View Details

Keywords: Employees; Management Style; Interpersonal Communication; Leadership; Cooperation; Partners and Partnerships

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Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

supporting community development Purpose-Based Strategic Positioning A clear social purpose opens up new opportunities for growth and profitability, while motivating and attracting employees, consumers, business partners, shareholders,... View Details

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

communicating their impressive impact metrics, exploring additional income sources (such as carbon credits), and engaging potential donors to support their ambitious growth plans over the next five years. Dengo is a socially responsible... View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

When our team reached out to 600 CEOs during the pandemic’s early stages to ask them about their greatest concerns, many cited communication with employees. While the right communication strategy has been... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

November 1994
Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller

In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details

Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Beauty and Cosmetics Industry

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Women at HBS - Alumni

the Culture and Community Initiative, hosted a series of special events, programs, and exhibitions that explored the past, present, and future of women in leadership in business and civic life. 50th Anniversary Events Following are... View Details

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Batten Hall | About

i-lab also fosters collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities through workshops, seminars, and programming. The programming offered by the i-lab is designed to... View Details

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

“Managers should make the call on high-level priorities, so employees can focus on their best work.” Here are 10 ways that leaders can support employees who are working remotely during an unprecedented and uncertain time: 1. Communicate... View Details

Keywords: by Dina Gerdeman

2010
Book

Different: Escaping the Competitive Herd

By: Youngme Moon

Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details

Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition

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