Publications

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June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

October 1996 (Revised January 1997)
Case

AT&T Resource Link: Revisioning the Managerial Workforce

Resource Link is an in-house temporary firm, supplying managers and technical workers to the 26 business units of AT&T on a contract basis. The challenge facing Resource Link is how to grow, since an increasing number of managers are eager to use variable workers to... View Details

Keywords: Selection and Staffing; Organizational Design; Personal Development and Career; Employment Industry; Telecommunications Industry

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

12 Jul 2012
News

Finding a Cure for "CEO-itis"

January 2017 (Revised October 2018)
Case

Novartis: A Transformative Deal

By: David Collis and Ashley Hartman

When Joe Jimenez became CEO of Swiss-based Novartis in 2010, replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and... View Details

Keywords: Novartis; GlaxoSmithKline; Asset Swap; Acquisitions; Divestiture; Strategy Alignment; Pharmaceuticals; Strategy; Business Strategy; Corporate Strategy; Diversification; Consolidation; Mergers and Acquisitions; Pharmaceutical Industry

January 20, 2020
Article

Larry Fink Isn't Going to Read Your Sustainability Report

By: Mark R. Kramer

In his recent annual letter to CEOs, BlackRock CEO Larry Fink makes the stunning claim that climate change has brought us to “the edge of a fundamental reshaping of finance” and “in the near future … a significant reallocation of capital.” BlackRock has committed to... View Details

Keywords: Environmental Sustainability; Business Model; Investment

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17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

related discipline of survival psychology shine a light on the present moment and contains wisdom for how leaders can manage the unrolling crisis. “As CEOs in this crisis, we have no option but to become the wartime CEO, however... View Details

Keywords: by Boris Groysberg and Robin Abrahams

March 1994 (Revised April 1994)
Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano

In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details

Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry

September 2017 (Revised January 2025)
Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga

This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details

Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America

11 Jul 2011
News

Risk Officer Rises to Banks' $10 Million Post After Derivatives Meltdown

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

According to the U.S. Patent and Trademark Office, intellectual property in this country is worth more than $5 trillion—about twice the amount of the current federal budget. The question: Are companies taking advantage of this value? Not... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

April 1993 (Revised May 1994)
Case

Genzyme Corporation: Strategic Challenges with Ceredase

Genzyme Corp., one of the largest biotechnology companies, has succeeded in developing, manufacturing, and commercializing its first therapeutic, a treatment for a rare genetic disease. Analysis of the case requires students to identify and understand how Genzyme has... View Details

Keywords: Risk Management; Risk and Uncertainty; Corporate Strategy; Technology; Health; Product Development; Biotechnology Industry; Pharmaceutical Industry; United States

16 Feb 2018
News

Spotted at LearnLaunch 2018: Speakers Address Career Pathways, Alternative Credentials, and Skills Vs. Degrees

spring 1991
Article

Breaking the Cycle of Failure in Services

By: Leonard A. Schlesinger and James Heskett

Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details

Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry

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24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

are operating in competitive markets where someone is trying to leapfrog us or steal our customers,” Simons says. “The more there’s risk of disruption in your industry, the more there’s a danger that someone who is an outlier in terms of... View Details

Keywords: by Avery Forman

28 Aug 2014
News

How the Internet Saved Handmade Goods

Liz Calder

Liz Calder is a second-year PhD student in Strategy at Harvard Business School. Her research interests include innovation throughout the industry life cycle, strategic alliance formation, and entrepreneurial growth.

Prior to undertaking her doctoral... View Details

August 2022 (Revised September 2023)
Case

Evaluating the Impact of Hillside Harvest

By: Archie L. Jones, Mel Martin and Amy Klopfenstein

In fall 2021, the HBS Impact Investment Fund student team had just finished their last round of due diligence on the BIPOC-founded premium hot sauce company Hillside Harvest. They thought the business had a fine performance, showing potential to grow into a successful... View Details

Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Food; Food and Beverage Industry; Financial Services Industry; United States; Massachusetts

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry