Publications

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

To improve any business, managers need to understand how much it costs to produce a profitable product. It seems a simple task, but the process of securing and analyzing the data can be incredibly complex and organizationally taxing. In Time-Driven Activity-Based... View Details

Keywords: by Sarah Jane Gilbert

March 2020 (Revised April 2020)
Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran

Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details

Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

Microfinance—essentially small loans that help impoverished individuals create jobs, small businesses, and stronger communities—may offer a window on new methods for widening access to healthcare for the poor. Led by Harvard Business... View Details

Keywords: by Martha Lagace; Health

February 1985 (Revised January 2024)
Case

Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details

Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry

06 Feb 2007
First Look

First Look: February 6, 2007

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary View Details

Keywords: Martha Lagace

01 Aug 2011
Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

specifically for beneficiaries who have received advanced degrees in the United States.) "It's a lightning rod for a very heated debate," says William Kerr, a professor at Harvard Business School who studies how immigration affects... View Details

Keywords: by Carmen Nobel; Technology

13 Dec 2016
First Look

December 13, 2016

However, some observers argued that the industry would always be fragmented—it was simply too easy to enter. Another key debate concerned how best to position in an industry where new formats and business View Details

Keywords: Carmen Nobel

20 Feb 2008
First Look

First Look: February 20, 2008

stock returns can be a consequence of commonality in trading behavior. Corporate Honesty and Business Education: A Behavioral Model Authors:Rakesh Khurana and Herbert Gintis Publication:Moral Markets: The... View Details

Keywords: Martha Lagace

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details