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  • April 2025
  • Supplement

ZEISS: Commercializing Science

By: Maria P. Roche and Richie Zitomer
Spreadsheet Supplement for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
  • June 2024
  • Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz
This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details
Keywords: Business Model; Business Organization; Decisions; Business Earnings; Business Strategy; Competition; Energy; Corporate Entrepreneurship; Values and Beliefs; Global Range; Global Strategy; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Corporate Accountability; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Sharing; Organizational Culture; Technology Adoption; Innovation Leadership; Organizational Structure; Construction Industry; Energy Industry; Technology Industry; France; Europe
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Campbell, Dennis, Aluna Wang, and Carlota Moniz. "Building Innovation at VINCI." Harvard Business School Case 124-092, June 2024.
  • 15 Jun 2010
  • First Look

First Look: June 15

institutional logics in unprecedented ways) can develop and maintain their hybrid nature in the absence of a "ready-to-wear" model for handling the tensions between the logics they combine. The results of our comparative study... View Details
Keywords: Martha Lagace
  • 03 Sep 2024
  • Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

simply not a good way to counter information that creates false beliefs,” says Scott Duke Kominers, the Sarofim-Rock Professor of Business Administration at Harvard Business School, who coauthored the new... View Details
Keywords: by Jay Fitzgerald; Information Technology; Technology
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

After a cancer patient's first 30 days in the American medical system, the bills start stacking up—right next to the pile of paperwork explaining benefits. "It's very hard for patients to match these things up," says Dr. Thomas W. Feeley, who recently joined... View Details
Keywords: by Carmen Nobel; Health
  • 19 Jul 2011
  • First Look

First Look: July 19

jobs and dignified salaries. As of March 2010, La Fageda has opened up a new production facility to make ice cream in an urban area outside of its well-known agricultural farm. Students are faced with understanding La Fageda's business... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2012
  • Research & Ideas

Who Sways the USDA on GMO Approvals?

Many corporations have gotten good at pulling the levers of government to tilt the odds in their favor, weakening regulations or securing perks, justified or not, to further their business interests. Economists use the term... View Details
Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

Abstract An organization's compensation strategy plays a critical role in motivating workers and attracting high-performing employees. Most of the research linking compensation to strategy relies on the principal-agent model of economics,... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

long-term study of successful CEOs, some of them outlined in the August 2008 Harvard Business Review article, "The Uncompromising Leader," cowritten with Russell A. Eisenstat, Nathaniel Foote, Tobias Fredberg, and Flemming... View Details
Keywords: by Martha Lagace
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

The "sharing economy" is a burgeoning business model in which people offer their personal belongings and personal services to others, usually through online marketplaces that facilitate the transactions. It... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of... View Details
Keywords: by John Quelch
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

sustainability is more achievable "if the concept is integrated into the business model at inception." And as Laura Howard put it, "This works best in small companies who can design their... View Details
Keywords: by Jim Heskett
  • 04 Nov 2014
  • First Look

First Look: November 4

now own over 80% of banking assets in Mexico, and we show how, using a political economy model and a series of econometric tests, this has helped to stabilize the system and reduced non-performance loans, but it has also increased the... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2013
  • Research & Ideas

Behind India’s Economic and Political Woes

rupees from his tenants, but that money just became 20 percent more expensive in the global currency market. So what is she to do? The options aren't appealing: Default on the loan or change the business View Details
Keywords: by Zeenat Potia
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

question 'Why wouldn't our company want to be that competitor?'" Fahey goes on to describe the experience of a firm that invented a competitor whose business model was based on a top-to-bottom... View Details
Keywords: by David Stauffer
  • 24 Sep 2012
  • Research & Ideas

Why Do We Tax?

Lawmakers, following public opinion rather than scholars' theories, have put in place very little tagging. Does this mean it's time to bury the Utilitarian approach? Not quite, says economist Matthew C. Weinzierl. The Harvard Business... View Details
Keywords: by Martha Lagace; Legal Services
  • 11 Jan 2000
  • Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

rethink their business models and radically transform their organizational capabilities. The implications for organizations and management are profound. Let's take one example. At the heart of most modern... View Details
Keywords: by Staff
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers are visible to participants,... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 12 Nov 2018
  • Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

the other parts of the problem,” Shore says. “In that sense, it’s like a model for complex business decision-making because, usually, interesting problems are not just a matter of tweaking one variable up a... View Details
Keywords: by Roberta Holland
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