Publications

Publications

Filter Results: (18,158) Arrow Down
Filter Results: (18,158) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 151 of 18,158 Results →
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand... View Details
Keywords: by Carmen Nobel; Advertising
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

came from a sample of customers.” While the recent emergence of ChatGPT has reignited fears that machines may replace humans in the workplace, the results of this study don’t necessarily mean that AI is going to gut marketing departments,... View Details
Keywords: by Kristen Senz
  • June 2015 (Revised August 2018)
  • Case

American Electric Power: Facing the Challenges of Distributed Generation

By: Richard H.K. Vietor and Hilary White
American Electric Power, like most utilities in the USA, is currently exposed to distributed generation and the problem of net-metering. Solar installations in particular have been heavily subsidized, by the state and by regulation, which does not allow grid operators... View Details
Keywords: Electricity; Utilities; Electric Power Generation; Net Metering; Distributed Generation; Disruptive Innovation; Energy Markets; Solar Power; Wind Power; Solar; Wind; Subsidies; Legislation; Regulation; Disruption; Energy; Energy Generation; Renewable Energy; Problems and Challenges; Risk and Uncertainty; Information Technology; Business Strategy; Corporate Strategy; Energy Industry; Green Technology Industry; Utilities Industry; United States
Related
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • August 1998 (Revised July 2002)
  • Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
Related
  • March 2014 (Revised March 2018)
  • Case

Red Bull (A)

By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details
Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
Related

    John Beshears

    John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

    • May 2022
    • Case

    Maestro Pizza: Coming in Hot!

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
    Related
    • March 1995 (Revised March 2001)
    • Case

    The Black & Decker Corporation (A): Power Tools Division

    By: Robert J. Dolan
    Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
    Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry
    Related
    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
    • April 2013 (Revised November 2013)
    • Case

    Microsoft in Korea

    By: Jordan I. Siegel and Lynn Pyun
    Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details
    Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia
    Related

      Frank V. Cespedes

      Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

      At Harvard, he has developed and taught a variety of MBA and executive... View Details

      • July 2007 (Revised February 2010)
      • Case

      Saffronart.com: Bidding for Success

      By: Mukti Khaire and R. Daniel Wadhwani
      Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
      Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
      Related

        Stuti Agarwal

        Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
        • November 2021 (Revised December 2021)
        • Supplement

        PittaRosso (B): Human and Machine Learning

        By: Ayelet Israeli
        This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
        Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
        Related
        • March 1999 (Revised January 2000)
        • Background Note

        A Note on Microeconomics for Strategists

        By: Kenneth S. Corts and Jan W. Rivkin
        Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the... View Details
        Keywords: Microeconomics; Cost; Cost of Capital; Market Entry and Exit; Business Strategy; Competition; Corporate Strategy
        Related
        • April 2020 (Revised January 2022)
        • Case

        Uber: Competing Globally

        By: Alexander J. MacKay, Amram Migdal and John Masko
        This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details
        Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
        Related
        • April 2020
        • Case

        Promoting Land and Nature Jerky

        By: John A. Quelch and Katherine B. Hartman
        Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
        Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
        Related
        • 17 Dec 2008
        • Lessons from the Classroom

        ‘Ted Levitt Changed My Life’

        The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with... View Details
        Keywords: by Julia Hanna; Education; Retail
        • December 2011 (Revised November 2012)
        • Case

        Sustainable Tea at Unilever

        By: Rebecca M. Henderson and Frederik Nellemann
        Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
        Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
        Related