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Show Results For
- All HBS Web
(6,390)
- People (36)
- News (2,483)
- Research (2,872)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,291)
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
- May 2000 (Revised August 2000)
- Case
Service and Value in e-Commerce
This collection of readings illustrates the importance of service and logistics in e-commerce, focusing on e-Toys' disastrous 1999 holiday season. View Details
Keywords: Valuation; Internet and the Web; Service Operations; Logistics; Consumer Products Industry; Retail Industry; Entertainment and Recreation Industry
Hallowell, Roger H. "Service and Value in e-Commerce." Harvard Business School Case 800-384, May 2000. (Revised August 2000.)
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater... View Details
- May 2007 (Revised July 2011)
- Background Note
Retail Shopping in 2007: The Net Versus the Mall
By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States
Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
- February 1999 (Revised March 2001)
- Case
Egghead to Egghead.com (A)
By: V. Kasturi Rangan and Marie Bell
Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details
Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (A)." Harvard Business School Case 599-093, February 1999. (Revised March 2001.)
- February 2013
- Case
YouTube Channels
By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
- February 23, 2022
- Article
Can WEB3 Bring Back Competition to Digital Platforms?
By: Christian Catalini and Scott Duke Kominers
Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details
Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms
Catalini, Christian, and Scott Duke Kominers. "Can WEB3 Bring Back Competition to Digital Platforms?" Competition Policy International (online) (February 23, 2022).
- 2018
- Working Paper
Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape
By: Das Narayandas and Mihnea C. Moldoveanu
Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details
Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development
Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)
- 02 Jun 2009
- First Look
First Look: June 2, 2009
and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of View Details
Keywords: Martha Lagace
- 01 Mar 2015
- News
A Boomtown's Echo
have to rely on diesel generators. That is a lot of the same kind of stuff you do in an emerging economy. It’s the same thing you do in a new city in India or China.” Macomber... View Details
- February 2010
- Supplement
Lending Club case exhibits (CW)
By: Peter Tufano
A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details
- 01 Mar 2013
- News
Bringing It Back Home
learned as much from how Dutch said things as from what he said," says Marriner. "He showed us not just how to deal with a particular problem but also what questions to ask, or how to look at any problem." Marriner and Roadtrip Nation are... View Details
- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita Internet and cell phone use, intensity View Details
Keywords: by Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
two-year orgy of enthusiasm for Internet enterprises. "At some boards of directors," he said, driving the point home, "they institute a $50 fine for every new... View Details
Keywords: by John S. Rosenberg
- January 2019
- Case
Data.gov (Abridged)
By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
- May 2020 (Revised August 2022)
- Teaching Note
Direct to Consumer Brands
By: Sunil Gupta
In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations... View Details
- January 2020 (Revised January 2025)
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines
Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020. (Revised January 2025.)
- 2021
- Working Paper
Who Closed the Schools?
By: Joshua D. Coval
This paper examines the differences in characteristics between U.S. public schools that opted for virtual instruction because of COVID-19, and schools that did not. Much of the variation can be explained by measures of the degree to which districts favored teachers... View Details
Keywords: Public Education; COVID-19; Virtual Learning; Education; Health Pandemics; Teaching; Internet and the Web; Policy; Outcome or Result; United States
Coval, Joshua D. "Who Closed the Schools?" Harvard Business School Working Paper, No. 21-127, June 2021.
- April 1998 (Revised January 2007)
- Case
Arrow Electronics, Inc.
By: Das Narayandas
Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details
Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry
Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
- January 2006 (Revised March 2010)
- Case
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)