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  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium... View Details
Keywords: by John Quelch; Retail
  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

What are some of the new "star" technologies and how can the average business integrate them in order to conduct low-cost, rapid testing? We need to appreciate that new knowledge comes as much from... View Details
Keywords: by Wendy Guild
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

time to maintain high standards and efficiency. Leaders of firms from start-ups to tech giants should give themselves the room they need to manage employee performance while shifting headcount to match... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

one in which your product had to operate 100 million miles from Earth and perform under a range of conditions which were hard to predict in advance), it was impossible to know up front exactly what form a faster, better, cheaper approach... View Details
Keywords: by Sean Silverthorne
  • 17 Feb 2016
  • Research & Ideas

Man vs. Machine: Which Makes Better Hires?

weakness?"Source: FredFroese The data included test results for a specific low-skilled job across 15 different companies in a variety of industries. (The researchers agreed to keep the actual job description confidential, but say it... View Details
Keywords: by Michael Blanding; Employment
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

that they will share it. "People watch a lot of things online that they would never share with anyone," Teixeira notes. To figure out what prompts viewers to share ads, Teixeira's team conducted an... View Details
Keywords: by Carmen Nobel; Advertising
  • 12 Feb 2001
  • Research & Ideas

John Irving’s Lessons for Business

as well as how to nurture creativity, both in individuals and in organizations. Amabile interviewed John Irving in 1986, when he agreed to share memories of his childhood as part of a research project... View Details
Keywords: by Mallory Stark & Martha Lagace
  • 05 Mar 2001
  • What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

rather, how do we get the organizations of the world to agree to standardized job types?" Suresh Annappindi points out that "...although people and products cannot be equated and subjected to the... View Details
Keywords: by James Heskett
  • 07 Dec 2015
  • Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

clustering affect the American economy as a whole? Harvard Business School’s William R. Kerr sets out to explore those questions, and their implications for US immigration policy, in a new working paper, Social Networks, Ethnicity, and Entrepreneurship, published... View Details
Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the financial software company has... View Details
Keywords: by Carmen Nobel; Financial Services
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

attended various schools of experience. Managers who have successfully worked their way up the ladder of a stable business unit—for example, a division that manufactures View Details
Keywords: by Michael Raynor
  • 18 Jul 2018
  • Research & Ideas

No More General Tso's? A Threat to 'Knowledge Recombination'

Cohly was skilled in Ayurveda, the ancient Indian practice of herbal medicine, and suggested they try using turmeric to heal the wound instead. The spice worked, and Das and Cohly later conducted Western... View Details
Keywords: by Michael Blanding; Health; Food & Beverage; Accounting
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

or an equity mutual fund that holds low-dividend stocks and passes through little in the way of realized capital gains. A high-tax asset might be a standard corporate bond, since the interest payments on a... View Details
Keywords: by Ann Cullen
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

impossible feat, claimed by a growing number of companies, is achieved by calculating the greenhouse-gas emissions of the organization's operations, investing in energy efficiency and other methods to reduce... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 03 Feb 2016
  • What Do You Think?

How Do You Hire an 'Impostor'?

however, succeeded in completing their MBAs with honors. They used the phenomenon as an incentive to succeed, setting high standards for performance and worrying about being under-prepared. They were (and are) achievers, the kind we could... View Details
Keywords: by James Heskett
  • 30 Jun 2020
  • What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

co-op program for potential MBA students? How about greater sharing of teaching or administrative talent, similar to what IBM and other organizations have done in the past—in this case, sabbaticals with the potential View Details
Keywords: by James Heskett; Education
  • 03 Dec 2001
  • Research & Ideas

Healthcare Conference Looks At Ailing Industry

Cancer research, it has been said, is not unlike a group of blind men studying an elephant. One man feels the elephant's tail and says it is a rope. Another blind man handles its tusk and calls it a spear, and yet another declares its... View Details
Keywords: by Martha Lagace; Health
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

kinwun Summing Up: What are the Earmarks of a “New Economy?” Responses to this month’s column rightly focused on the need for measures and standards before deciding whether we are entering an era View Details
Keywords: by James Heskett
  • 22 Apr 2002
  • Lessons from the Classroom

Entrepreneurship: It Can Be Taught

enough good information to continue? HS: The running of the experiments is actually part of the resource acquisition strategy. Starting with a belief and an idea, how does the entrepreneur prove a project's... View Details
Keywords: by Staff
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