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  • All HBS Web  (8,507)
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  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
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Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)
  • 07 Mar 2016
  • Blog Post

Living Off Campus at HBS

you make that decision? Cameron: I live off campus between Harvard and Central Squares, and am incredibly happy with my decision. I am originally from Cambridge and was working in Boston prior to HBS. Knowing the area I had a good sense... View Details
  • 13 Nov 2023
  • Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

orders or ensuring tasks are completed. It’s about understanding, empathy, and integrity. It is about building trust, not just as a leader, but as a fellow human being. Every decision I made, every action I took, was guided by the... View Details
  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • December 2013
  • Supplement

Bruce Allyn: Negotiating with the KGB (B)

By: James K. Sebenius
This case picks up (from the end of the "A" case) the detailed story of the KGB's high-pressure negotiations with Harvard doctoral student Bruce Allyn to recruit him as a secret asset for the Soviet spy agency. The "A" case describes how, at the tense height of the... View Details
Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union
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Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (B)." Harvard Business School Supplement 914-028, December 2013.
  • 2020
  • Working Paper

On the Representativeness of Voter Turnout

By: Louis Kaplow and Scott Duke Kominers
Prominent theory research on voting uses models in which expected pivotality drives voters' turnout decisions and hence determines voting outcomes. It is recognized, however, that such work is at odds with Downs's paradox: in practice, many individuals turn out for... View Details
Keywords: Voter Turnout; Paradox Of Voting; Pivotality; Elections; Model; Voting; Behavior; Theory
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Kaplow, Louis, and Scott Duke Kominers. "On the Representativeness of Voter Turnout." Harvard Business School Working Paper, No. 20-097, March 2020.
  • May 2023
  • Article

How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates

By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
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Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
  • 13 May 2008
  • First Look

First Look: May 13, 2008

Publication:Financial Analysts Journal (forthcoming) Abstract We compare the earnings forecast performance of analysts at a large buy-side firm to that of sell-side analysts. Our tests show that the buy-side firm analysts make more... View Details
Keywords: Martha Lagace
  • 2023
  • Working Paper

'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins

By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller
We identify and document an “overdetermined outcome defense” which occurs when one learns that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g., deciding not to go to the gym, but later discovering that the gym had been... View Details
Keywords: Moral Sensibility; Decision Making; Outcome or Result; Behavior
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Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller. "'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins." Harvard Business School Working Paper, No. 23-045, January 2023.
  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
  • 2020
  • Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details
Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments
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Lane, Jacqueline N., Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan, and Karim R. Lakhani. "When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects." Harvard Business School Working Paper, No. 21-007, July 2020. (Revised November 2020.)
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

https://www.hbs.edu/faculty/Pages/item.aspx?num=52729 May 2017 Judgment and Decision Making Is Saving Lives Your Task or God's? Religiosity, Belief in God, and Moral Judgment By: Barak-Corren, Netta, and Max... View Details
Keywords: Sean Silverthorne
  • January 2001
  • Case

Valuing Project Achieve

By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details
Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction
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Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
  • 12 Feb 2014
  • Working Paper Summaries

Management Practices, Relational Contracts, and the Decline of General Motors

Keywords: by Susan Helper & Rebecca Henderson; Auto
  • Research Summary

Overview

By: Charlotte L. Robertson
Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

(2) structure-oriented approaches that redesign specific incentives, tasks, and decisions to reduce temptations to cheat in the environment. This paper explores how these approaches can change behavior. We argue that integrating both... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2023
  • News

Engaging Students More Deeply

Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details
Keywords: April White
  • 27 Jun 2022
  • News

The Courageous Leadership of Frederick Douglass: Lessons for Here and Now

  • 08 Mar 2019
  • Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

consensus in a multiparty deal makes you hostage to the most extreme or reluctant party." This surprisingly common result is why an “A” is often appended to DAD: “DADA” means Decide-Announce-Defend-Abandon. An apparently irresistible... View Details
Keywords: by James K. Sebenius; Real Estate; Construction
  • 25 Oct 2011
  • First Look

First Look: October 25

are not compartmentalized; rather a loss in one currency may impact trading in another. We also show that while the impact of a loss on subsequent trading decisions does linger, the affect declines sharply after a losing position is... View Details
Keywords: Sean Silverthorne
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