Publications

23 Mar 2023
News

Should You Share AI-Driven Customer Insights with Your Customers?

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (G): New Planes and Upgrades (2011)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details

Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry

09 Jun 2020
News

3 Things You’re Getting Wrong About Organizational Change

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

The devastating Japanese earthquakes sent aftershocks of another kind to the economy: the potential disruption of the flow of goods from Japanese suppliers to US high-tech manufacturers. But the Obama administration and domestic companies do not have to wait for... View Details

Keywords: by Rosabeth Moss Kanter

June 1989 (Revised September 1992)
Case

Dominion Motors & Controls Ltd.

The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a... View Details

Keywords: Product; Competition; Product Marketing; Manufacturing Industry; Canada

23 Sep 2015
News

Birchbox CEO: It's Not All About the Box

09 Jul 2014
News

Why Julia White Could Be the Fresh Face of a 'New Microsoft'

Keywords: Microsoft; Computer and Electronic Product Manufacturing; Manufacturing

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

18 months. Because of differences in operational infrastructure, the companies varied in how often they updated prices on their websites: two changed their prices hourly or faster, one updated its prices daily, and two updated prices... View Details

Keywords: by Kristen Senz; Retail

January 1989 (Revised March 1995)
Case

Du Pont Freon Products Division (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details

Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

companies own which brands, especially when each brand operates an individual retail outlet. Whirlpool Corporation, for example, owns the Whirlpool brand, of course, but it also owns KitchenAid, Maytag, and Jenn-Air. "We found that... View Details

Keywords: by Carmen Nobel; Consumer Products

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry

01 Jun 2008
News

A Binary Formula

Harvard’s initiatives in stem cells, bio-inspired engineering, systems biology, chemical biology, and innovative computing. The colloquium featured a number of case studies about academic labs as well as private-sector firms that are setting View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

November 2008 (Revised February 2010)
Case

Rebranding at Oliver Wyman Group

By: Robert G. Eccles and Kaitlyn Simpson

Keywords: History; Integration; Organizational Change and Adaptation; Marketing Strategy; Service Operations; Organizational Structure; Organizational Culture; Brands and Branding; Consulting Industry