Marketing Effectiveness - Publications - Faculty & Research

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services and Merchant platform product marketing at MSN, said it is clear that... View Details

Keywords: by Julie Jette

18 Nov 2002
Research & Ideas

Enterprising Women—a History

business, she said. Koehn focused on the subject of women entrepreneurs, citing HBS professor Howard Stevenson's definition of entrepreneurship as the "relentless pursuit of opportunity beyond resources currently controlled." She said that looking at women... View Details

Keywords: by Laura Linard

30 Oct 2018
News

Paths of Victory

Competition had on their business. Parker Treacy (MBA 2012) Founder of Cobli, 2016 Alumni Track Grand Prize Winner Cobli, based in Brazil, is a vehicle fleet logistics business tapping into the South American market of 50 million... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

18 Oct 2011
First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating... View Details

Keywords: Sean Silverthorne

01 Mar 2025
News

Heartland

Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details

Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.

07 Aug 2000
Research & Ideas

The Business of Biotech

developments suggest that doctors will eventually be able to treat patients more effectively with medicine tailored to their genetic makeup, including, in some cases, gene replacement therapies. "The drug View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

market through a thicket of government regulations. Beyond diversity, note the authors, the group also has to be encouraged to develop several creative options to a problem that has been clearly framed by a leader who has carefully... View Details

Keywords: by Laurie Joan Aron

03 Jun 2021
Blog Post

HBS Pilots First Impact Investing Fund

advisors Emily McComb and Henry McGee—quickly began a rigorous diligence process. This process included elements such as interviews with the owner, discussion with other local bodega owners, research on the market opportunity, a visit to... View Details

01 Feb 2001
News

Books

the very "soul" of e-business in a rapidly emerging e-culture. E-culture, she writes, "involves better ways of leading, organizing, working, and thinking." It is an environment in which individuals must evolve if they are to become leaders who can execute quick, View Details

Keywords: books; research; Publishing Industries (except Internet); Information

01 Mar 2010
News

Rx for Too Big to Fail

speed limits (rather than by prohibiting cars or leaving the risk entirely to the market to resolve), we need to do much the same in managing the risk posed by the largest financial institutions. Above all, we must limit their leverage,... View Details

Keywords: David Moss; Colleges, Universities, and Professional Schools; Educational Services; Finance; Administration of Economic Programs; Government

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

As the effects of the COVID-19 pandemic spread around the world, HBS’s 15 global centers and offices have been instrumental in supporting faculty members’ research into the business impact of the pandemic and supporting alumni who have... View Details

01 Jun 2009
News

Inside the Partnership

the 1929 stock market crash revealed disastrous investments made by his superiors, Weinberg, who became head of the firm in 1930, worked tirelessly throughout the Great Depression and World War II to keep the firm alive. At the same time,... View Details

Keywords: Garry Emmons

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

giant that's been in business for nearly a century decides to assign a triple-A rating to a product that should be triple-C. The effects of such errors in judgment are far-reaching. Ratings are used by a variety of people and entities:... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

01 Sep 2024
News

Alumni Books

Edited by Margie Kelley Alumni Books 20+ Years of Urban Rebuilding: Lessons from the Revival of Lower Manhattan after 9/11 By Patrice Derrington (MBA 1991) and Rosemary Scanlon (PMD 42, 1981) Routledge Following the destruction of the World Trade Center and the... View Details

12 May 2015
News

A Flash of Insight

to lose faith in the rationality of the market and closed his fund. Next-step options, such as a CFO or director of corporate development position, filled his head as he left the top-floor co-op of the Brooklyn Heights town house where he... View Details

Keywords: Robert S. Benchley; 9/11; Hospitals; Health, Social Assistance

01 Jun 2003
News

Up Against The Firewall

managed. At some point, however, the market will favor a product that offers better security.” That’s a message being taken to heart at Microsoft, which, by virtue of its high profile and market dominance,... View Details

Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services

27 Jan 2009
First Look

First Look: January 27, 2009

Experiments 1A, 1B, and 1C reveal effects of indirect agency under conditions favoring intuitive judgment, but not reflective judgment, using a joint/separate evaluation paradigm. Experiment 2A demonstrates that View Details

Keywords: Martha Lagace

22 Sep 2009
First Look

First Look: September 22

Series, No. 15325, September 2009 Abstract Evidence on the "funding gap" for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced... View Details