Publications

December 2017 (Revised June 2018)
Case

TelePizza (Abridged)

By: Lynda M. Applegate

Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Expansion; Global Range

Fast Answer

Sustainability in CPG and Retail

style="font-family: "Source Sans Pro", Helvetica, Arial, sans-serif; letter-spacing: 0.238px; background-color: rgb(252, 252, 252);">(HarvardKey). Chapter from Channel Strategies and Marketing Mix in a Connected World.... View Details

2010
Chapter

Facts and Fallacies about U.S. FDI in China

By: Lee Branstetter and C. Fritz Foley

Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this... View Details

Keywords: Expansion; Trade; Foreign Direct Investment; Mathematical Methods; Multinational Firms and Management; China; United States

SSRN

1990
Chapter

Competitive Advantages in British Multinational Banking since 1890

By: G. Jones

Keywords: History; Multinational Firms and Management; Competitive Advantage; Banks and Banking; Banking Industry; United Kingdom

01 Sep 2008
News

In Africa, Porter Sees Lessons for Health Care

PORTER WITH RWANDA’S PRESIDENT PAUL KAGAME: Beyond best practices, understanding principles of global health-care delivery. It’s no surprise to find HBS professor Michael Porter meeting with powerful people who seek his ear and prize his... View Details

Keywords: HIV/AIDS; Ambulatory Health Care Services; Health, Social Assistance

30 May 2018
What Do You Think?

Should Intellectual Property be Protected in International Trade?

by the United States. Nearly all of it involves the trade of manufactured goods. Much less attention is being paid to trade in services, which represent 84 percent of all employment in the US, 80 percent of global spending, and... View Details

Keywords: by James Heskett; Technology

01 Jun 2013
News

Alumni Books

how it works); illuminates the challenges of bringing billions of dollars in private capital to bear on social problems; identifies smart public policies that promote social innovation; and recommends specific investment opportunities. View Details

07 Nov 2013
News

Taking the Helm

Keywords: tourism; cruise industry; brand management; Scenic and Sightseeing Transportation; Transportation

March 1995 (Revised March 1995)
Case

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

By: David J. Collis and Elizabeth Wynne Johnson

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details

Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy

Web

Online Learning Track Programs | HBS Online

which can bolster your resume and signify to employers your commitment to professional growth and lifelong learning. In the process, you’ll build a global network and cultivate skills you can immediately apply to advance your career,... View Details

01 Aug 2014
News

Cross-Class Connection

strategies used by HBS alumni with experience leading their successful reunion campaigns. So he turned to Alan Jones (AJ), who has been involved in HBS fundraising since graduating, and together they forged a cross-class connection that... View Details

01 Aug 1998
News

A Roaring Success in the Windy City

the second?" Johnson shared this and other tales of "active patience" with an audience of some six hundred HBS alumni at the 1998 HBS Global Alumni Conference held in Chicago June 16-19. A lifelong entrepreneur and philanthropist, the... View Details

Web

Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales | Working Knowledge

Economics and Global Commerce Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales Featuring Zoe B. Cullen and Ebehi Iyoha . By Ana Elena Azpúrua on April 4, 2025 . Rising costs. Climbing inflation. Potential... View Details

November 2003 (Revised March 2004)
Case

Can Florida Orange Growers Survive Globalization?

By: Ray A. Goldberg and Hal Hogan

Florida Citrus Department has to deal with increasing competition from Brazil. What position should the industry take on its existing tariff? Who benefits? Who loses? View Details

Keywords: Cost vs Benefits; Trade; Price; Globalized Markets and Industries; Goods and Commodities; Competition; Competitive Strategy

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

September 1997 (Revised September 1997)
Case

Koc Holding: Arcelik White Goods

By: John A. Quelch

Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details

Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey