Publications

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end View Details

Keywords: Dina Gerdeman

October 2002 (Revised April 2005)
Case

Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis

Describes T.P. Lee, the founder and CEO of Jinwoong, a 19-year-old entrepreneurial company in Korea that has grown to become the world's largest manufacturer of camping tents. Labeled by Fortune as one of the most promising entrepreneurs in Asia in 1993, Lee faces some... View Details

Keywords: Emerging Markets; Entrepreneurship; Financing and Loans; Financial Crisis; Consumer Products Industry; Consumer Products Industry; South Korea

01 Jun 2018
News

June 2018 Alumni and Faculty Books

competition policy to their benefit. At the turn of the 20th century, this widespread fair trade movement borrowed from progressive law and economics, demonstrating a persistent concern with market fairness—not only fair prices for View Details

Career Coach

Jan Pianca

MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist individuals with their job search,... View Details

June 1995 (Revised July 2006)
Supplement

Barilla SpA (C)

By: Janice H. Hammond

Supplements the (A) case. View Details

Keywords: Distribution; Production; Sales; Demand and Consumers; Problems and Challenges; Italy

June 1989 (Revised July 2006)
Case

Chaircraft Corporation, 1988

By: Steven C. Wheelwright

Illustrates the difficulty of effective production planning and production control in a multistage production process affected by seasonal demand. A rewritten version of an earlier case by S.C. Wheelwright. View Details

Keywords: Governance Controls; Demand and Consumers; Production; Performance Effectiveness; Planning

28 May 2019
News

Ask the Expert: In Security

credit card companies have become much better at shutting that down quickly.” Now hackers look for personally identifiable information—think birthdays, social security numbers, and addresses—that they can sell on the underground market... View Details

Keywords: Jen McFarland Flint; cybersecurity

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and... View Details

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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01 Dec 1996
News

On Eve of Transition, Alumni Conference Set for Hong Kong

widespread belief that Greater China which encompasses the People's Republic of China, Taiwan, and Hong Kong is a huge, open market of 1.2 billion consumers who will buy anything that any business has ever... View Details

Keywords: Elaine Gottlieb

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

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October 2003 (Revised February 2004)
Case

Cape Wind

By: John T. Gourville and Kerry Herman

Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details

Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States

March 2014
Teaching Note

Andrew Sullivan and Faraway Ltd.

By: Frank V. Cespedes

Andrew Sullivan is an entrepreneur with an innovative product and impending sales calls on two important retail buyers. The (A) case provides information about Sullivan, his business, and the economics of his business model. The (B) and (C) cases provide information... View Details

Keywords: Sales; Marketing; Entrepreneurship; Consumer Products Industry; Consumer Products Industry; England