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Publications

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  • All HBS Web  (4,196)
    • People  (8)
    • News  (611)
    • Research  (3,138)
    • Events  (19)
    • Multimedia  (14)
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Show Results For

  • All HBS Web  (4,196)
    • People  (8)
    • News  (611)
    • Research  (3,138)
    • Events  (19)
    • Multimedia  (14)
  • Faculty Publications  (2,079)
← Page 151 of 4,196 Results →
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because View Details
Keywords: Sean Silverthorne
  • Fast Answer

Banking industry: overviews & statistics

Institution Directory listing top US Backs going back to 1992. S&P NetAdvantage has industry survey on multinational banks, regional banks, and consumer finance. Also available in Capital IQ under View Details
  • 08 Mar 2017
  • Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

have created larger roles for consumers in the health care marketplace. Obamacare opened up a mass market of coverage sold directly to individuals. This was arguably the largest driver of a View Details
Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau
  • September 2016 (Revised April 2020)
  • Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China
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Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
  • 01 Dec 2015
  • News

Case Study: Bionic Banking

need to be part of a larger, established wealth management firm. If you go the consumer route, you will need deep marketing pockets. If you go the advisor route, you need to realize that you already have... View Details
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

are that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand. What is to become of all this retail space? How do consumers go and "kick the tires" of... View Details
Keywords: by Sean Silverthorne; Retail
  • Fast Answer

FIELD Global Immersion Resources: India

Where can I find country, industry and market information and news about India? Industry and market research View Details
  • Fast Answer

Defense Industry Research

drivers of the industry, industry risk, market data and segments, competitors and industry performance. View Details
  • July 2010 (Revised March 2016)
  • Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira
MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details
Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry
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Greenwood, Robin, and Luis M. Viceira. "MacroMarkets LLC." Harvard Business School Case 211-006, July 2010. (Revised March 2016.)
  • May 2023
  • Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
  • October 19, 2021
  • Article

The Facebook Trap

By: Andy Wu
Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details
Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy
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Wu, Andy. "The Facebook Trap." Harvard Business Review Digital Articles (October 19, 2021).
  • February 2018 (Revised December 2019)
  • Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
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Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
  • 2009
  • Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman
PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details
Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry
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Edelman, Benjamin. "Personal Rapid Transport at Vectus, Inc." 2009. (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?)
  • 26 Jul 2017
  • Blog Post

“Uncertainty Makes It More Interesting.”

through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you take a product aimed at a Canadian View Details
Keywords: Consumer Products / Retail
  • Fast Answer

Mortgages: data

Where can I find data on mortgages (rates, originations, sub-prime)? Federal Housing Finance Agency: data on current and historical average mortgage rates. Consumer Financial Protection Bureau: data from the Home Mortgage Disclosure Act.... View Details
  • 28 May 2019
  • News

Case Study: Building the Base

misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • Fast Answer

Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment?  Research Task Suggested Resources   Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population,... View Details
  • 01 Jun 2000
  • News

Priceline's Jay Walker: The Future is Wow

convenient place to shop ("7-Eleven is more convenient, but it doesn't have the retail share Wal-Mart has"), the discount retailer gained market supremacy by proclaiming, and delivering, "always the lowest price" -- typically by wringing... View Details
  • 06 Dec 2021
  • News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert... View Details
Keywords: April White; Nonstore Retailers; Retail Trade
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
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