Publications

Web

A Marketing Revolution - The Art of American Advertising

salesmen went door to door distributing trade cards, trade catalogs, and souvenir publications. A change in advertising occurred at the turn of View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

14 Dec 2017
News

Five Harvard Business School Doctoral Candidates Receive Research Awards

November 2004 (Revised July 2005)
Case

Messier's Reign at Vivendi Universal

By: Rakesh Khurana, Vincent Dessain and Daniela Beyersdorfer

Focuses on a crisis in the board at Vivendi. Highlights the difficulties that arise when dramatic pressure from outside the boardroom affects boardroom dynamics. In this case, there are two events. The first is an unexpectedly large financial loss and a pending cash... View Details

Keywords: Corporate Governance; Crisis Management; History; Cash Flow; Acquisition; Performance; Telecommunications Industry; Media and Broadcasting Industry

Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education View Details

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

produce, full of innovation, and where only a relative few might be manufactured? “When you think about capturing value from innovations, pricing is quite possibly the most important decision that you’ll... View Details

Keywords: by Roberta Holland; Fashion

Web

Brand Name Management - The Art of American Advertising

Dwight, “The Significance of Advertising,” Yale Review , 1909 41 In a 1901 article in The Atlantic Monthly , Walter D. Scott, a pioneer in applied psychology, wrote, “To advertise wisely View Details

January 2008 (Revised May 2009)
Case

Restructuring at Delphi Corporation (A)

By: Stuart C. Gilson and Sarah L. Abbott

Delphi Corporation, operating under Chapter 11 bankruptcy protection, has filed a plan of reorganization with the court, under which a consortium of hedge funds led by Appaloosa Management will invest up to $2.6 billion in new equity. Also participating in the plan is... View Details

Keywords: Restructuring; Capital Structure; Private Equity; Insolvency and Bankruptcy; Investment Funds; Labor and Management Relations; Auto Industry; Service Industry

24 Oct 2019

HBS Information Session at University of North Carolina - Chapel Hill

Join us to learn more about Harvard Business School and the 2+2 admissions process to the MBA at HBS. The event... View Details

Web

Harvard Business School

leadership on race and Black business leadership at Harvard Business School, in recognition of the 50th... View Details

09 May 2017
News

Why You Can’t Concentrate at Work

08 May 2018
Blog Post

Meet the Entrepreneurship Club

The Entrepreneurship Club at Harvard Business School is dedicated to creating a thriving entrepreneurial community that lasts beyond HBS. We provide high quality events and... View Details

Keywords: Entrepreneurship

28 May 2015
Video

Harvard Business School Commencement 2015

2025
Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones

This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details

Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America

Find at Harvard

November 2019 (Revised April 2021)
Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Aerospace Industry; Electronics Industry; Industrial Products Industry; United States

Research Summary

What Makes the Bonding Stick? A Natural Experiment Testing the Legal Bonding Hypothesis

On March 29, 2010, the U.S. Supreme Court signaled its intention to geographically limit the reach of the U.S. securities antifraud regime and thus differentially exclude U.S.-listed foreign firms from the ambit of formal U.S. antifraud enforcement. We use this legal... View Details

Keywords: Securities Litigation; Corporate Governance

April 1995 (Revised November 1995)
Case

Human Resources at Hewlett-Packard (A)

By: Michael Beer and Gregory C. Rogers

Provides an overview of the human resource policies and practices applied by Hewlett-Packard (HP). Discusses HP's reactions as an organization to changes in its business environment. As such, it is an opportunity to analyze HP's practices, and how they have been... View Details

Keywords: Human Resources; Change; Organizational Change and Adaptation; Policy; Computer Industry