Publications
Publications
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- All HBS Web
(5,649)
- Faculty Publications (3,281)
- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
- 1993
- Report
Relationships Between Providers and Users of Market Research: The Role of Personal Trust
By: Rohit Deshpandé, G. Zaltman and C Moorman
- 1993
- Comment
What Does a Theory of Creativity Require?
By: T. M. Amabile
Comments on Hans J. Eysenck's claims about the close alliance between creativity and psychosis in an article published in the periodical 'Psychological Inquiry.' Distinct senses of Eysenck's use of the term creativity; Failure of Eysenck to present an actual theory of... View Details
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
- October 1992 (Revised November 1997)
- Case
ImmuLogic Pharmaceutical Corporation (A): March 1991
By: Josh Lerner
ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The diverse perspectives of the entrepreneur, venture capitalist, investment banker, and institutional investor are explored. Problems... View Details
- October 1992
- Supplement
Eastman Kodak Co.: Perspectives on Outsourcing
- September 1992 (Revised August 2004)
- Supplement
Martin Marietta: Managing Corporate Ethics (C2)
By: Lynn S. Paine
A jury must decide whether an employee, discharged for misusing company time and filling out false time cards for work on U.S. government contracts, has been wrongfully terminated. Designed to show how the human resource manager's perspective on employee discipline... View Details
- 1992
- Chapter
High Creativity versus Low Creativity: What Makes the Difference?
By: T. M. Amabile and S. J. Sensabaugh
Keywords: Creativity
- 01 Sep 1992
- Conference Presentation
Work Environment Differences between High Creativity and Low Creativity Projects
By: Teresa M. Amabile, R. Conti, H. Coon, M. A. Collins, J. Lazenby and M. Herron
- August 1992 (Revised September 2002)
- Case
Star Distributors, Inc. (A)
By: David A. Thomas
Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details
- August 1992 (Revised February 1998)
- Supplement
Star Distributors, Inc. (B)
By: David A. Thomas
Presents the dilemma of Don Waters, vice president of Franchise Operations at Belmont Beverages. Waters must must decide what to do about the conflict between two partners in one of Belmont's franchises. View Details
- August 1992 (Revised December 1994)
- Case
Sexual Harassment, Free Speech or ...?
By: Lynn S. Paine
Presents two brief vignettes about female employees who object to gender discrimination in their work environment. In one case, the manager of a convenience store removes "adult" magazines from the store's shelves because she sees them as damaging to women. In the... View Details
- August 1992
- Article
Negotiating Rationally: The Power and Impact of the Negotiator's Frame
By: M. A. Neale and Max Bazerman
- August 1992
- Article
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
By: C Moorman, G. Zaltman and Rohit Deshpandé
- 1 Aug 1992
- Conference Presentation
Researcher Identity As a Source of Ambivalence and Insight
By: R. Ely and E. Yakura