social - Publications - Faculty & Research

2017
Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano

This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details

Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States

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2009
Working Paper

Gray Markets and Multinational Transfer Pricing

By: Romana L. Autrey and Francesco Bova

Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details

Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy

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09 Oct 2017
Working Paper Summaries

Habit Formation and Rational Addiction: A Field Experiment in Handwashing

Keywords: by Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol

Research Summary

Overview

Annie is interested in the effects of digitization and increased material abundance on consumption behaviors and the signals consumption decisions send to others. Annie studies topics including minimalism, digital payments in social relationships, scarcity, and... View Details

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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Web

Strategy - Doctoral

structures; innovation in emerging markets; and the causal effect of incentive policy reform, expatriates and social relationships on innovation. Program Requirements Profiles Dafna Bearson Strategy Rowan Clarke Strategy Professor Maria... View Details

08 May 2006
Research & Ideas

The Cost of Cutting in Line

the queue? And how would social norms and a sense of fairness play out along the line? The results were quite surprising. As might be expected, the higher the amount of payment offered, the more likely individuals were to allow a stranger... View Details

Keywords: by Sean Silverthorne

13 Jan 2021
Blog Post

Staying Curious with the Harvard Innovation Labs Ahead of the 2021 Virtual President’s Innovation Challenge

What is the President’s Innovation Challenge (PIC)? The President’s Innovation Challenge (PIC) is a call to action for Harvard students and alumni pursuing ventures that push the boundaries of their fields. We have five total tracks and three student tracks in the... View Details

12 Jan 2018
Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

“And I've seen the Promised Land. I may not get there with you, but I want you to know tonight, that we, as a people, will get to the Promised Land. So, I'm happy tonight. I'm not worried about anything. I'm not fearing any man. Mine eyes have seen the glory of the... View Details

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (C)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe

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15 Oct 2015
News

You’re not as virtuous as you think

07 May 2014
Video

2014 G&WS: Belle Derks Presents "The Queen Bee Phenomenon: Why Do Senior Women Sometimes Work Against the Progress of Their Female Subordinates?"

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

April 2009
Case

Brummer and the bracNet Investment

By: Alnoor Ebrahim, Michael Pirson and Patricia Mangas

bracNet, a for-profit/nonprofit partnership, aims to establish Internet connectivity throughout Bangladesh. Venture capitalist Patrik Brummer invested in a first round of funding to connect major cities. Should he invest again, this time in a rural roll-out, which may... View Details

Keywords: For-Profit Firms; Venture Capital; Investment; Investment Return; Rural Scope; Partners and Partnerships; Nonprofit Organizations; Internet; Telecommunications Industry; Bangladesh

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03 Jun 2014
First Look

First Look: June 3

Publications August 2013 University of Chicago Press Innovation Policy and the Economy By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link: http://press.uchicago.edu/ucp/books/book/distributed/I/bo18508109.html August 2013 Innovation... View Details

Keywords: Sean Silverthorne

08 Feb 2022
Blog Post

Get to Know Past New Venture Competition Winners: Everly Health

With the New Venture Competition (NVC) Finale right around the corner and in celebration of the competition’s 25 years at Harvard Business School, we caught up with some of the past participants across the three tracks (Alumni, Student Business, and View Details

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

childhood friend Bill, who had arranged for her to travel from Vassar College to Princeton, New Jersey, to spend a weekend dining, dancing, and socializing with his friend. The weekend turned out to be a bust, since her date drank too... View Details

Keywords: by Michael Blanding

February 2013
Article

An Activity-Generating Theory of Regulation

By: Joshua Schwartzstein and Andrei Shleifer

We propose an activity-generating theory of regulation. When courts make errors, tort litigation becomes unpredictable and as such imposes risk on firms, thereby discouraging entry, innovation, and other socially desirable activity. When social returns to activity are... View Details

Keywords: Courts and Trials; Lawsuits and Litigation; Governing Rules, Regulations, and Reforms; Theory