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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
- August 1995 (Revised October 1996)
- Case
IDS Financial Services (Condensed)
By: John A. Deighton
Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
- August 1995
- Teaching Note
State Street Boston Corporation: Leading with Information Technology TN
By: Richard L. Nolan, Donna B. Stoddard and Chiara Francalanci
Teaching Note (5-196-058). View Details
- August 1995
- Case
Credit General, SA
By: Andre F. Perold
The head of a bank's asset and liability committee has to approve an unexpectedly large overnight currency exposure or require at great cost that the exposure be reduced. View Details
- August 1995 (Revised September 1995)
- Case
Hutton Branch Manager (A)
By: Lynn S. Paine and Jane Palley Katz
The manager of an E.F. Hutton branch office must decide how best to approach a colleague whose aggressive and ethically problematic cash management practices have cost the branch a major institutional client. These practices had been encouraged by top management at... View Details
- August 1995 (Revised September 1995)
- Supplement
Hutton Branch Manager (B)
By: Lynn S. Paine and Jane Palley Katz
Supplements the (A) case. View Details
Keywords: Financial Services Industry
- August 1995 (Revised September 1995)
- Case
Hutton Branch Manager (C)
By: Lynn S. Paine and Jane Palley Katz
Centers on the company's plea of guilty to 2,000 counts of mail and wire fraud in response to the U.S. government's challenge to its cash management practices. Describes the Justice Department's investigations as well as the findings and recommendations of former... View Details
- August 1995
- Case
Hutton Branch Manager (D)
By: Lynn S. Paine and Jane Palley Katz
Describes the actions taken by E.F.Hutton management in response to the Bell Report, a study prepared by former Attorney General Griffin Bell and his law firm after Hutton pleaded guilty to 2,000 counts of mail and wire fraud in connection with its cash management... View Details
- August 1995
- Teaching Note
Crown Equipment Corporation: Design Services Strategy TN
By: Gary P. Pisano
Teaching Note for (9-991-031) and (9-991-032). View Details
- August 1995
- Teaching Note
IBM After-Sales Service TN
Teaching Note for (9-693-001). View Details
Keywords: Computer Industry
- August 1995 (Revised October 1996)
- Case
Futures on the Mexican Peso
By: Kenneth A. Froot, Matthew McBrady and Mark Seasholes
The Chicago Mercantile Exchange needs to decide how to design, and whether and when to introduce, a futures contract on the Mexican peso. View Details
- June 1995 (Revised May 1996)
- Teaching Note
American Express TRS Charge-Card Receivables and Lehman Brothers and the Securitization of American Express Charge-Card Receivables TN
By: Andre F. Perold and Wai Lee
Teaching Note for (9-293-120) and (9-293-121). View Details
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
- June 1995
- Case
Quorum Health Group, Inc.
By: William A. Sahlman and Jason Green
Facing increasing competition from much larger industry players, Jim Dalton, CEO of Quorum, and Russ Carson, Managing Partner of Welch, Carson, Anderson & Stowe attempt to set the future direction for Quorum. The company was successfully spun-off from HCA in a... View Details