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Show Results For
- All HBS Web
(3,487)
- People (5)
- News (793)
- Research (2,187)
- Events (7)
- Multimedia (38)
- Faculty Publications (1,724)
Arthur C. Dorrance
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and... View Details
Keywords: Food & Tobacco
Rob Gierkink
Flashfood, a business that works with supermarkets to significantly reduce food waste while helping families with their weekly food bill. In 2016 Rob invested in Index, a point-of-sale technology company.... View Details
William Wrigley III
Throughout William III’s early years at the family firm, Wrigley’s gum enjoyed a substantial lead in its industry. However, by the time he assumed the presidency in 1961, sugarless gum, and later bubble gum, were chipping away at that... View Details
Keywords: Food & Tobacco
William Wrigley, Jr.
Wrigley started his own business in 1892, which primarily produced soap and baking powder, but also chewing gum. Not long after his business opened, Wrigley realized the chewing gum was his most popular item View Details
Keywords: Food & Tobacco
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a... View Details
Keywords: Food & Tobacco
- 01 Jun 2009
- News
Dispatches from the Global Classroom
observe an almost total absence of 20- to 40-year-old men and women around the village, or to experience the hard labor that falls on those left behind when it comes to simple needs like getting and... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the... View Details
Keywords: Food & Tobacco
- 3 PM – 7:30 PM PST, 15 Nov 2017
HBS Alumnae Circles Open House & Training 2017: Palo Alto
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- 3 PM – 8 PM EDT, 25 Oct 2017
HBS Alumnae Circles Open House & Training 2017: Boston
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added, View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in between. Preferences in View Details
Keywords: by James E. Aisner
Oscar Gustave Mayer
Mayer is responsible for Oscar Mayer and Company’s rapid growth. Under his leadership, he laid the foundation for a billion dollar operation – a far cry from the $200 million operation he had inherited. View Details
Keywords: Food & Tobacco
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000... View Details
Keywords: Food & Tobacco
Philip W. Pillsbury
When Pillsbury took over control of his family's flour company in 1940, it had sales of $47 million. Pillsbury, however, greatly expanded the business further, acquiring more flour mills and related facilities, while also entering the... View Details
Keywords: Food & Tobacco
Jay C. Hormel
Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18%... View Details
Keywords: Food & Tobacco
Elbridge A. Stuart
After making a small fortune in the retail grocery business, Elbridge A. Stuart founded Carnation in 1899 to manufacture evaporated milk. During Stuart’s tenure, the market for evaporated milk grew tremendously, as did Carnation, which acquired several new plants View Details
Keywords: Food & Tobacco
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique... View Details
Keywords: Food & Tobacco
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST... View Details
Keywords: Food & Tobacco
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing... View Details
Keywords: Food & Tobacco
Roberto C. Goizueta
In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
Keywords: Food & Tobacco