Publications

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

1983
Article

Cost-Benefit Analysis Defended

By: Dutch Leonard and Richard Zeckhauser

Keywords: Cost vs Benefits; Mathematical Methods

January 1983
Article

Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis

By: Michael Tushman and E. Romanelli

Keywords: Decision Making

December 1982 (Revised September 2015)
Case

Halloran Metals

By: Roy Shapiro

Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details

Keywords: Logistics; Business Strategy; Competitive Strategy; Business Cycles; Decision Choices and Conditions; Metals and Minerals; Supply Chain; Steel Industry; United States

November 1982 (Revised February 1985)
Case

Ruth M. Owades

By: Howard H. Stevenson, Richard O. von Werssowetz and Robert W. Kent

Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Borrowing and Debt; Resignation and Termination; Operations; Risk and Uncertainty

October 1982 (Revised September 1988)
Case

Steven B. Belkin

By: Howard H. Stevenson and Richard O. von Werssowetz

Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details

Keywords: Business Plan; Business Startups; Decisions; Equity; Investment; Personal Finance; Recruitment; Resignation and Termination; Failure; Partners and Partnerships

October 1982
Supplement

Ideal Standard France: Pat Paterson, Video

By: Christopher A. Bartlett

A two-part taped interview with Pat Paterson. Paterson describes the action he took in dealing with his company's profit problems, then talks about the outcome. His decision to dismiss 1,500 workers may have accelerated the company's bankruptcy. View Details

Keywords: Decisions; Insolvency and Bankruptcy; Profit; Resignation and Termination; Outcome or Result; Problems and Challenges

October 1982
Case

Data Resources, Inc.: The Tire-Production Forecast

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction

August 1982 (Revised September 1991)
Case

Rockwell International (A)

By: Michael E. Porter

Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details

Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States

August 1982 (Revised May 1983)
Background Note

Capital Structure Decision

By: William E. Fruhan Jr.

Keywords: Capital Structure; Decision Making

August 1982 (Revised June 1983)
Case

American President Lines Ltd.: CMS-I Decision (A)

By: James I. Cash Jr. and Michael R. Vitale

Keywords: Information Technology; Decision Making; Shipping Industry

July 1982 (Revised March 1984)
Background Note

Why Preference Curves are Useful for Risky Decisions

By: David E. Bell

Keywords: Mathematical Methods; Decision Making

June 1982
Supplement

Hartmann Luggage, Video

By: John A. Quelch

The company president describes current strategy, and the decisions made in response to the problems. View Details

Keywords: Decision Choices and Conditions; Business Strategy; Consumer Products Industry

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry