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  • All HBS Web  (8,425)
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  • All HBS Web  (8,425)
    • People  (17)
    • News  (1,391)
    • Research  (5,977)
    • Events  (23)
    • Multimedia  (24)
  • Faculty Publications  (4,392)
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  • December 1992 (Revised October 1993)
  • Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
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Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
  • December 2005 (Revised March 2010)
  • Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)
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Nohria, Nitin, Anthony Mayo, and Mark Benson. "William Levitt, Levittown and the Creation of American Suburbia." Harvard Business School Case 406-062, December 2005. (Revised March 2010.)
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

Contending with that value maximization approach is "stakeholder theory" which says that managers should make decisions so as to take into account all of the interests of all stakeholders in a firm. (Stakeholders, he notes,... View Details
Keywords: by Michael C. Jensen
  • November 2007
  • Background Note

Asset Allocation I

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni
The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium pricing of risk if all investors use this rule with common information sets. Simulation A focuses on five to 10 years of monthly sector returns that are... View Details
Keywords: Asset Pricing; Capital; Investment Return; Risk Management; Mathematical Methods
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Coval, Joshua D., Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page, and Paulo Passoni. "Asset Allocation I." Harvard Business School Background Note 208-086, November 2007.
  • Web

Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech... View Details
  • 2015
  • Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee
CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details
Keywords: Investment Funds; Great Britain
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Lerner, Josh, Ann Leamon, Steve Dew, and Dong Ik Lee. "The Impact of Funds: An Evaluation of CDC 2004-12." Working Paper, October 2015.
  • Research Summary

Consumer's Relationships with Technologies

 

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

  • 04 Jan 2012
  • First Look

First Look: January 4

not be taken into account or even noticed-as a strategy for managing diversity and intergroup relations. Despite research demonstrating that race is perceived automatically (and thus, the seeming improbability of actual colorblindness),... View Details
Keywords: Carmen Nobel
  • November 1988
  • Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
  • February 2022 (Revised May 2022)
  • Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details
Keywords: Bakery; Entrepreneur; Scalability; Digital; Systems; Process Improvement; Team Effectiveness; Team Building; COVID-19 Pandemic; Food; Entrepreneurship; Family Business; Crisis Management; Change Management; Leadership; Creativity; Operations; Groups and Teams; Brands and Branding; Food and Beverage Industry; United States
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Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
  • July 2012 (Revised August 2015)
  • Case

SOHO China: Design, Development, and Social Harmony

By: Arthur I Segel and Mukti Khaire
Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the... View Details
Keywords: Real Estate; Organizational Culture; Leasing; Design; Asset Management; Salesforce Management; Sales; Real Estate Industry; China
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Segel, Arthur I., and Mukti Khaire. "SOHO China: Design, Development, and Social Harmony." Harvard Business School Case 213-025, July 2012. (Revised August 2015.)
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to... View Details
Keywords: by Cynthia Churchwell
  • November 2015
  • Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé
Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
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Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
  • May 2012
  • Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman
The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details
Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan
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Tushman, Michael L., and Kerry Herman. "Quietly Brilliant: Transformational Change at HTC." Harvard Business School Case 412-070, May 2012.
  • 22 Apr 2014
  • First Look

First Look: April 22

home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him and had spent the entire day with the senior... View Details
Keywords: Sean Silverthorne
  • August 2010 (Revised January 2012)
  • Supplement

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2

By: Joseph L. Bower and Sonja Ellingson Hout
Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details
Keywords: Transformation; Leadership; Leadership Style; Business or Company Management; Emerging Markets; Value
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Bower, Joseph L., and Sonja Ellingson Hout. "Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2." Harvard Business School Supplement 311-031, August 2010. (Revised January 2012.)
  • December 1994 (Revised January 1995)
  • Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details
Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry
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Teisberg, Elizabeth O., and James Leonard. "Zoll Medical Corporation (A)." Harvard Business School Case 795-053, December 1994. (Revised January 1995.)
  • January 2025
  • Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney
Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany
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Nagle, Frank, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Teaching Note 725-353, January 2025.
  • December 2022 (Revised May 2023)
  • Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney
At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details
Keywords: Energy; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Engineering; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership; Growth and Development Strategy; Market Timing; Industry Growth; Mission and Purpose; Strategy; Energy Industry; Green Technology Industry; Utilities Industry; Transportation Industry; Auto Industry; Spain; United Kingdom; United States; Brazil; Mexico
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Alcácer, Juan, and Emer Moloney. "Iberdrola: Leading the Energy Revolution." Harvard Business School Case 723-398, December 2022. (Revised May 2023.)
  • March 1979 (Revised June 1985)
  • Case

Chain Saw Industry in 1974

By: Michael E. Porter
Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
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Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
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