Global Strategy - Publications - Faculty & Research

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

the strategy shifted, and they happened to be on the favored side of that strategy” Harvard Business School Associate Professor Tsedal Neeley and her research colleagues call this "unearned status gain," which can cause problems for those... View Details

Keywords: by Roberta Holland

01 Sep 2018
News

Ask the Expert: Delivering the Goods

clients on e-commerce, supply chain, delivery, and global postal transformation. Here, he fields your questions about what the emerging race to your front door means for the future of last-mile delivery. Will 3D printing do to the Postal... View Details

Keywords: Jen McFarland Flint

15 May 2018
First Look

New Research and Ideas, May 15, 2018

They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of... View Details

Keywords: Dina Gerdeman

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

for corporate groups in Latin America from working within protected economies and industries to being completely open to the global economy," he said. "We're going to have to be much more entrepreneurial than we were in the... View Details

Keywords: by Julie Jette

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

are in their second year of the MBA program. In the second year, students can “elect” the classes they would like to take and customize their academic experience. F – Field Global Immersion (FGI). First-year students participate in a... View Details

Web

Online Entrepreneurial Marketing Course | HBS Online

Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details

March 1995
Supplement

The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

By: Robert J. Dolan

Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe

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07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

countries. In his new book, Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany, Trumbull looks at the implications of this rise of consumer protectionism. Sean Silverthorne: You note that until the... View Details

Keywords: by Sean Silverthorne; Retail

20 Mar 2025
Blog Post

IFC India 2025: Illuminating India’s Solar Future: Reflections on Tata Solar Manufacturing Plant Visit

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

Career Coach

Jim Warner

Television Network. He joined Avenue A, a pioneering digital media start-up, in 2000 and led the company’s East coast operations through the ups and downs and ups of the decade. Avenue A acquired Razorfish and together they became the world’s leading digital agency... View Details

Keywords: Entertainment / Media; Publishing / Communications / Advertising; Technology

21 Jul 2015
First Look

First Look: July 21, 2015

novelty but are meaningfully reduced by the publication of objective regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry strategies and find that small firms are less likely to be... View Details

Keywords: Sean Silverthorne

01 Feb 2001
News

Drilling Down

covers all aspects of the energy business. "One idea that I believe will be discredited is the mega-merger theory — that Texaco was too small to be relevant." "Fortunately, there are still strategies that allow a smaller operator to be... View Details

Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities

May 2010
Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania

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January 2011
Case

Shar Matin (A)

By: David A. Thomas and Elisa Farri

The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Growth and Development Strategy; Management Teams; United States

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01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

as official sponsors and unofficial free-riders attach themselves to the Olympic logo, to particular sports, national teams, or individual athletes. Global brands, in particular, see the Olympics and World Cup soccer as the two most... View Details

Keywords: by John Quelch; Sports

24 Oct 2013
News

Searching for a Better Society

corporate finance at Ernst and Young, as especially inspirational. "What was special," Dumon recalls, "was his energy. He made it fun." After graduating from HBS, Dumon returned to Europe and began working for McKinsey as a technology View Details

Keywords: Robert S. Benchley; Management, Scientific, and Technical Consulting Services; Professional Services

Fast Answer

Consumer confidence

Where can I find information on consumer confidence and sentiment? Conference Board: From the "Economy, Strategy & Fiance page," select "Consumer Dynamics." Surveys of Consumers: Current and... View Details

December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco

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December 2008 (Revised February 2010)
Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details

Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil

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