Publications

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering... View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

17 Oct 2006
First Look

First Look: October 17, 2006

Course. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307011 iPod vs. Cell Phone: A Mobile Music Revolution? Harvard Business School Case 707-419 In 2006, a nascent market for music-enabled mobile... View Details

Keywords: Sean Silverthorne

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

advice. He suggested that the company test and refine its business model by initially focusing on one payment operation, for parking tickets, in one U.S. city. The entrepreneurs almost bit off his head. "The leader in this market... View Details

Keywords: by Walter Kuemmerle

August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details

Keywords: Health Insurance Exchange; Healthcare Reform; Public Health Insurance Exchange; Decision Making; Market Entry and Exit; Emerging Markets; Health Care and Treatment; Insurance Industry; Health Industry; Massachusetts

21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

out of keeping with the spirit of America and harmful in the long run. "Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view" After all, what is the secret sauce of US... View Details

Keywords: by Shane Greenstein; Information Technology

Web

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable... View Details

February 2008 (Revised June 2008)
Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller

As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details

Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India

September 2022
Case

Pointillist: Building a Business in Customer Journey Analytics

By: David C. Edelman

Growth challenges in building a SAAS business using AI for Customer Experience analysis. View Details

Keywords: AI; Customer Experience; Analytics; Marketing; Entrepreneurship; United States

Profile

Raymond Hwang

can be applied to problems in health care and medicine. As an industry, we face the same fundamental challenges, just with the addition of some special regulatory and market characteristics.” How do you use what you learned at HBS in your... View Details

Keywords: Entrepreneurship; Entrepreneurship; Entrepreneurship

Roberto C. Goizueta

a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola... View Details

Keywords: Food & Tobacco

11 Mar 2014
First Look

First Look: March 11

Choudhury, Prithwiraj Abstract—I study whether return migrants and their direct reports facilitate knowledge production and transfer across borders for multinationals. Using unique personnel and patenting data for 1,315 inventors at an View Details

Keywords: Sean Silverthorne

April 2005 (Revised February 2007)
Case

American Outsourcing

By: Richard H.K. Vietor and Alexander Veytsman

Covers the phenomenon of outsourcing jobs from the United States. Reviews the evolution of Mexico's Maquiladoras, manufacturing special economic areas in China, and information technology and service-sourcing in India. Also reviews exports/imports, exchange rates,... View Details

Keywords: Job Cuts and Outsourcing; Employment; Emerging Markets; Wages; Trade; United States; Mexico; China; India

Article

Liability Structure in Small-Scale Finance

By: Fenella Carpena, Shawn Cole, Jeremy Shapiro and Bilal Zia

Microfinance, the provision of small individual and business loans, has experienced dramatic growth, reaching over 150 million borrowers worldwide. Much of the success of microfinance has been attributed to attempts to overcome the challenges of information asymmetries... View Details

Keywords: Microfinance; Emerging Markets; Financial Markets; Legal Liability; Banks and Banking; Banking Industry; India

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