Publications
Publications
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(11,557)
- Faculty Publications (3,232)
- January 1984
- Background Note
Note on the Textile Industry in the 1980s
By: Kim B. Clark
Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
- November 1983 (Revised October 1988)
- Case
Canon Inc.: Worldwide Copier Strategy
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
- October 1983 (Revised April 2006)
- Background Note
A Perspective on Entrepreneurship
Designed to highlight alternative concepts of good management and the need for entrepreneurship as a response to societal changes. It argues that entrepreneurship can be fostered or destroyed as a function of the administrative setting. View Details
- September 1983 (Revised February 1989)
- Background Note
The Oil Tanker Shipping Industry in 1983
Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details
- July 1983 (Revised July 1991)
- Case
Hintz-Kessels-Kohl A.G.
By: Thomas R. Piper
A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- April 1983 (Revised October 2000)
- Case
People Express (A)
By: Leonard A. Schlesinger and Debra Whitestone
Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details
- March 1983 (Revised January 1999)
- Teaching Note
Corning Glass Works International (A), (B1), (B2), (C1), and (C2), Teaching Note
Teaching Note for (9-381-160--164). View Details
Keywords: Manufacturing Industry
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- November 1982
- Supplement
Madison Wire and Cable Corp. (B), Supplement
By: Stephen P. Bradley and William S. Krasker
Keywords: Manufacturing Industry
- November 1982 (Revised January 1985)
- Case
International Harvester (D)
- October 1982 (Revised May 1983)
- Case
Seneca Wire and Manufacturing Co.
Keywords: Manufacturing Industry
- September 1982 (Revised September 1983)
- Supplement
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (B)
By: Michael E. Porter and John R. Wells
Keywords: Manufacturing Industry
- August 1982 (Revised May 1983)
- Case
Struthers and Williamson Manufacturing Co.
Keywords: Manufacturing Industry
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details