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  • All HBS Web  (18,022)
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Show Results For

  • All HBS Web  (18,022)
    • People  (25)
    • News  (3,206)
    • Research  (12,485)
    • Events  (111)
    • Multimedia  (228)
  • Faculty Publications  (10,301)
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  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; North America
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
  • 2024
  • Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
  • 2009
  • Working Paper

Smith and Rawls Share a Room: Stability and Medians

By: Bettina-Elisabeth Klaus and Flip Klijn
We consider one-to-one, one-sided matching (roommate) problems in which agents can either be matched as pairs or remain single. We introduce a so-called bi-choice graph for each pair of stable matchings and characterize its structure. Exploiting this structure we... View Details
Keywords: Fairness; One-Sided Platforms; Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability
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Klaus, Bettina-Elisabeth, and Flip Klijn. "Smith and Rawls Share a Room: Stability and Medians." Harvard Business School Working Paper, No. 09-111, March 2009.
  • Article

Core Earnings: New Data and Evidence

By: Ethan Rouen, Eric C. So and Charles C.Y. Wang
Using a novel dataset, we show that components of firms' GAAP earnings stemming from ancillary business activities or transitory shocks are significant in frequency and magnitude. These components have grown over time and are dispersed across various sections of the... View Details
Keywords: Core Earnings; Transitory Earnings; Non-operating Earnings; Quantitative Disclosures; Equity Valuation; Big Data; Business Earnings; Financial Reporting; Valuation; Analytics and Data Science
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Rouen, Ethan, Eric C. So, and Charles C.Y. Wang. "Core Earnings: New Data and Evidence." Journal of Financial Economics 142, no. 3 (December 2021): 1068–1091.
  • 29 Jun 2012
  • News

Funds and Allies Defend the Buck

  • Winter 2021
  • Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein
Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details
Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy
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Prince, Jeffrey, and Shane Greenstein. "Mobile Internet Usage and Usage-based Pricing." Journal of Economics & Management Strategy 30, no. 4 (Winter 2021): 760–783.
  • March 1993
  • Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details
Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry
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Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
  • April 2017
  • Teaching Note

DoubleDutch

By: Frank Cespedes
This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details
Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
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Cespedes, Frank. "DoubleDutch." Harvard Business School Teaching Note 817-132, April 2017.
  • 05 Sep 2023
  • News

Q&A With New Managing Director of MBA Admissions and Financial Aid Rupal Gadhia

  • 12 PM – 1 PM EDT, 28 Sep 2018
  • Webinars: Career

How to Drive Company Performance and Employee Sustainability

Learn how to empower your teams in a way that encourages both high performance and sustainability, from Carolyn Everson, VP of Global Marketing Solutions at Facebook. View Details
  • 24 Jul 2010
  • News

Investing in India and the role of Indian entrepreneurs

  • 2000
  • Chapter

Consumerism and Consumption

By: N. F. Koehn
Keywords: Demand and Consumers
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Koehn, N. F. "Consumerism and Consumption." In The Encyclopedia of the United States in the Nineteenth Century, edited by Morton Keller. New York: Charles Scribner's Sons, 2000.
  • September 2024
  • Article

Activist Directors: Determinants and Consequences

By: Ian D. Gow, Sa-Pyung Sean Shin and Suraj Srinivasan
This paper examines determinants and consequences of hedge fund activism, focusing on activist directors, i.e., directors appointed in response to activist demands. Using a sample of 3,259 activism events from 2004 to 2016, we identify 1,623 activist directors.... View Details
Keywords: Governing and Advisory Boards; Investment Activism; Business and Shareholder Relations
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Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. "Activist Directors: Determinants and Consequences." Review of Accounting Studies 29, no. 3 (September 2024): 2578–2616.
  • 27 Jan 2010
  • Working Paper Summaries

Labor Regulations and European Private Equity

Keywords: by Ant Bozkaya & William R. Kerr
  • June 2021
  • Article

Symmetric Ignorance: The Cost of Anonymous Lemons

By: Amar Bhidé
Rules that restrict information required in negotiated private transactions have spurred a vast increase in the scope of anonymous financial markets, particularly in the United States. The subtle costs of the information‐restricting rules raise questions about the... View Details
Keywords: Information Asymmetry; Liquidity; Regulation; Securities Markets; Securitization; Information; Financial Liquidity; Financial Markets; Governing Rules, Regulations, and Reforms
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Bhidé, Amar. "Symmetric Ignorance: The Cost of Anonymous Lemons." European Financial Management 27, no. 3 (June 2021): 414–425.
  • July 2008 (Revised May 2009)
  • Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510 View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels
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Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)." Harvard Business School Teaching Note 082-511, July 2008. (Revised May 2009.)
  • 16 Mar 2022
  • Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports (MSG), Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For... View Details
  • March 2022
  • Article

Carbon Footprinting and Pricing under Climate Concerns

By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing
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Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Don Lehmann. "Carbon Footprinting and Pricing under Climate Concerns." Journal of Marketing 86, no. 2 (March 2022): 186–201.
  • January 2015 (Revised December 2015)
  • Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)
  • July 2022 (Revised January 2023)
  • Case

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
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