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Show Results For
- All HBS Web
(676)
- People (4)
- News (239)
- Research (348)
- Multimedia (2)
- Faculty Publications (207)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- Web
William R. Kerr | About
William R. Kerr Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration Senior Associate Dean for Faculty Development and Research Unit Entrepreneurial Management Contact Phone , Email Bio William Kerr is the... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
efforts in two recent cases, “The Brand Management of Places” and “Israel at 70: Is it Possible to (re)Brand a Country?” Success without a roadmap Government and business leaders hoping to shift the conversation about their regions might... View Details
- 01 May 2020
- Blog Post
5 Reasons to Join a Club at HBS
Aaron Hancock is a member of the HBS Class of 2021. He serves as Senator for Section H and is the Chair of the Senate Clubs Committee. He is also one of the incoming Co-Presidents for the African American Student Union (AASU). Aaron is originally from Charlotte, NC and... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Pixels: Text and Image Mining Methods for Service Research" ( Journal of Service Management , 2019) with Francisco Villarroel Ordenes. 2019 Eva Ascarza : Winner of the 2019 Erin Anderson Award for Emerging Female Marketing Scholar and... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Political science has seen a rise in probability forecasts for geopolitical events, with forecasting competitions and blogs like Nate Silver’s fivethirtyeight.com offering probabilities of election results, outcomes of sporting events,... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 01 Oct 1999
- News
Banking on Success
Kennedy Stephen M. Waters James A. Stern William J. Kneisel Donald H. Layton Kevin W. Kennedy A managing director at Goldman Sachs, where he has spent his entire career, Kevin Kennedy has served the firm in a number of positions,... View Details
Keywords: Deborah E. Blagg
- July 2000
- Case
Dawn Riley at America True (C)
By: Linda A. Hill and Kristin Doughty
Dawn Riley and America True are based in Auckland, New Zealand, where racing will begin in six weeks. The senior management team will be meeting in August 1999 to decide whether or not to make changes to Tag, the practice boat that they are using as a testing platform.... View Details
Keywords: Management Style; Leadership; Behavior; Groups and Teams; Organizational Culture; Problems and Challenges; Sports; Gender; Management Teams; New Zealand
Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (C)." Harvard Business School Case 401-008, July 2000.
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
cleaner, as an example of a product that manages to steer clear of passing-fad status. "I've heard a lot of people say that the first-generation Roomba turned out to be a gadget, a fad item, because after a while it was a hassle to... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
1965) Thousand Acres Anulka Lorenzini is head of the Wealth Management Division at Bankhaus Finsler, a private bank in Zurich. Her clients represent a world of hidden, ill-gotten money. Her secret contempt for that dark underbelly of the... View Details
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- Web
2022 Reunion Presentations - Alumni
particularly important to managers and executives who make hiring and promotion decisions. Rather than following a structure of a case discussion, this presentation will focus on insights from experiments with ample time for questions.... View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 18 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
- 01 Dec 2004
- News
Marquis Jet Takes Off
ownership, or charter. The first two came with seven-figure price tags, and charter posed uncertainties about planes and pilots. From outside the private-jet business looking in, Allard — who at the time was president and COO of SFX View Details
- 09 Dec 2008
- First Look
First Look: December 9, 2008
economists—had foreseen. The crisis raises questions about how competently financial institutions, such as mutual funds, managed their global capital investments. It raises questions about how effective the International Monetary Fund's... View Details
Keywords: Martha Lagace
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
symbolic meaning. Rituals are common in all kinds of social relationships, from religious gatherings and sports games, to holiday celebrations and business meetings. Families engage in rituals when they celebrate weddings or birthdays or... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2011
- Research & Ideas
How ‘Hybrid’ Nonprofits Can Stay on Mission
possibility that hiring managers would be swayed by their own backgrounds, meaning that sporting either a finance degree or a social work degree didn't result in preferential treatment for a potential... View Details
Keywords: by Carmen Nobel
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
We have written about how top NFL coaches try to stay relevant over time. Our empirical evidence supports the idea that most organizational leaders see a decline in performance as they get more tenured, but some are immune to this “second-half tenure penalty.” These... View Details