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  • All HBS Web  (1,562)
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  • All HBS Web  (1,562)
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    • Events  (6)
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  • 01 Mar 2016
  • News

Case Study: Paper Chase

6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to View Details
  • 07 Apr 2021
  • News

Road Work

conceptually I do not want it to be about me. In fact, there's not even a picture of me without a helmet on right now, nor is my name mentioned yet because I'm still grasping with how much I want to expose myself, quite frankly. But I want this to be what I... View Details
  • 19 Feb 2010
  • News

The MBA Oath Debate

After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2017
  • News

In My Humble Opinion: Career Peak

athlete: “I spend as much time outdoors as I can, but I always try to squeeze in a little bit of what I consider ‘work.’ Social media tends to start out my day, then email correspondence with sponsors and... View Details
Keywords: April White
  • 15 Dec 2015
  • News

The Year in Ideas 2015

From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 15 Dec 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
Keywords: Publishing Industries (except Internet); Information
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now,... View Details
  • 12 Jan 2015
  • News

Good Investments

visits often require bus fare—while the Barared booths can be accessed on weekends and off-hours. And customers feel safe topping up their mobile phones here, says Reyes. They tell her that other companies take their money but fail to deliver the credits. Learn More... View Details
Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Apr 2000
  • News

Strike Up the Broad(band)

What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband hardware. HBS professor Stephen P.... View Details
  • 01 Jun 2007
  • News

Up from the Ashes

Destruction SCHUMPETER: Ambivalent about Harvard, uneasy about America, he wondered, “Why am I always so out of sympathy with my milieu?” COURTESY HARVARD UNIVERSITY ARCHIVES, HUGB S276.90 In his 1942 book Capitalism, Socialism and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

algorithmic perspective, really trying to put more women in those role-- women and people of non-Caucasian background in those roles. Morrell: So it didn't necessarily start out with that social mission or outcome-- Polli: No. Morrell:... View Details
  • 24 Jun 2014
  • News

The First Five Years: Beau D'Arcy (MBA 2010)

emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not... View Details
Keywords: Arts, Entertainment
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion... View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2025
  • News

Alumni and Faculty Books

Edited by Margie Kelley Borders and the Self By Chinwe Ajena-Sagna (MBA 2003) Masobe Books “Who are you?” Every border tells a story. Every story has its origins. Tracing a cultural lineage from the beginnings of Igbo history in the ninth century by delineating... View Details
  • 01 Apr 2002
  • News

Student Conferences Spark Discussion, Promote Interaction

Participants enjoyed sessions on topics that ranged from biotechnology to media and entertainment to social enterprise. A panel of six entrepreneurs, moderated by HBS professor Lynda M. Applegate, discussed... View Details
Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2016
  • News

Delivering Trust

and Jake are well aware of the stigma surrounding fertility issues in an era of “picture-perfect” social media identities. Creating a community where people can share their experiences while improving the... View Details
Keywords: Julia Hanna
  • 01 Jun 2014
  • News

Faculty Q&A: The Cup Runneth Over

and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
  • 02 Jan 2014
  • News

The Power to Change

cared about how to make it happen," Wilcox says. "I adopted the dream and it became my dream too." Wilcox first saw Joe Jacobson and Jerry Rubin's electronic ink dream in 1997. He discovered the two MIT Media Lab professors through the... View Details
Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details
  • 10 Mar 2015
  • News

Women in Tech: Breaking the Digital Ceiling

Sandberg (MBA 1995) and HP president and CEO Meg Whitman (MBA 1979) as well as entrepreneurs such as Victoria Ransom (MBA 2008), who cofounded the social marketing software developer Wildfire in 2008 (selling the 350-plus employee firm to... View Details
Keywords: April White
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