Filter Results:
(356)
Show Results For
- All HBS Web
(356)
- People (2)
- News (113)
- Research (174)
- Events (4)
- Multimedia (2)
- Faculty Publications (73)
Show Results For
- All HBS Web
(356)
- People (2)
- News (113)
- Research (174)
- Events (4)
- Multimedia (2)
- Faculty Publications (73)
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
predict their future purchasing activities in ways never before possible. The information is then sold to corporate marketers. Combining that capability with input from social media, such as a partnership... View Details
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
conference hosted by the HBS African American Student Union (AASU). More than 550 attendees gathered in late January for the three-day meeting, which featured academic and social events held on campus and at the nearby Hyatt Regency... View Details
Keywords: Mary Ellen Gardner
- 26 Apr 2016
- First Look
April 26
Greening Walmart: Progress and Controversy In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the... View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
marketing and social media, as well as about blogs specifically. It also provides examples of other corporate blogs and allows for students to weigh the benefits and drawbacks of this potentially important... View Details
Keywords: Martha Lagace
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles and 10 most-read working papers... View Details
Keywords: by Staff
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
Clinkscales (MBA 1990), chairman and CEO of Vanguarde Media, Inc., and chairman of Vanguarde Neomedia, Inc., and Harold E. Ford, Jr., U.S. Congressman from the 9th District of Tennessee. The day also featured an “Entrepreneurial Ventures... View Details
- Web
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting
and Community Outreach & Social Justice Advocacy - donations rolled in quickly and that money was put to use in the community. Looking towards the future, the ARF leadership team wants to build on their momentum and increase long term... View Details
- 01 Jun 2019
- News
City on a Hill
rich culture and heritage, technology, and health care—what does that look like? It looks like Pine Mountain Settlement School,” he says. Marietta wastes no opportunity to interweave the seemingly disparate aspects of the social... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details
Keywords: Sean Silverthorne
- 01 Jun 2004
- News
Books
dominance of corporate icons such as Heinz, Coca-Cola, General Motors, NCR, and Procter & Gamble. Chapters on the 20th century consider how mass production, mass media, and technology have influenced the way goods are marketed and sold.... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
you should approach a product launch as an organizational process, and start with the buyers, not the product.” The good news is that there are now a multiplicity of ways for new companies to contact customers through the web, social... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Gender Inequality: The Work-family Narrative as a Social Defense Against 24/7 Work Culture By: Padavic, Irene, R. Ely, and Erin M. Reid Abstract—It is widely accepted that the conflict between women’s family obligations and professional... View Details
Keywords: Dina Gerdeman
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
while Khanna was studying emerging markets in the 1990s through applied math and the analytical social sciences. It was Nitin Nohria, before his tenure as Dean, who noticed the overlap and suggested they put their heads together. “When we... View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that... View Details
Keywords: Re: Boris Groysberg
- 15 Jun 2021
- News
From Das’s Desk
alumni with content, resources, and programs that will resonate with them and strengthen their connections to the School and to other alumni. Utilizing the weekly Alumni News e-newsletter, segment-specific emails and newsletters, and targeted View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
interacting. In fact, for each interaction, we need to determine what we are trying to achieve and what’s the best means to get there. The choices include: synchronous, asynchronous, rich versus lean media, one to many versus one to one... View Details
Keywords: by Michael Blanding
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
class. The case was all about this Australian train safety video that went viral. I remember someone showing it to me at a party in San Francisco and loving it. Like, ‘share it with everyone I knew for a week’ loving it. When we dove into how the video was created, how... View Details
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
and the processes that have proven so successful in driving the economy. Each of us has an obligation to help change what needs to be changed and to restore that faith—CEOs, legislators, regulators, partners in audit firms, the media, and... View Details
Keywords: by Kim B. Clark