Publications
Publications
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- All HBS Web
(2,266)
- Faculty Publications (456)
- January 2014 (Revised January 2017)
- Case
Nivea (A)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Consumer Products Industry
- January 2014
- Case
The Weather Company
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
- 2014
- Other Unpublished Work
Using Big Data to Improve Social Policy
By: Himabindu Lakkaraju, Jon Kleinberg, Jure Leskovec, Jens Ludwig and Sendhil Mullainathan
- October 2013 (Revised April 2016)
- Case
StriveTogether: Reinventing the Local Education Ecosystem
By: Allen Grossman, Ann Lombard and Noah Fisher
StriveTogether aimed to improve education outcomes by coordinating the actions of diverse community stakeholders—nonprofit service providers, school districts, government, parents, businesses and others. StriveTogether had an intense focus on collective impact—"the... View Details
- September 2013
- Article
Converging to the Lowest Common Denominator in Physical Health
By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
- September–October 2013
- Article
Discretion Within Constraint: Homophily and Structure in a Formal Organization
By: Adam M. Kleinbaum, Toby E. Stuart and Michael Tushman
Homophily in social relations results from both individual preferences and selective opportunities for interaction, but how these two mechanisms interact in large, contemporary organizations is not well understood. We argue that organizational structures and geography... View Details
- Fall 2013
- Article
Engaging Supply Chains in Climate Change
By: Chonnikarn Fern Jira and Michael W. Toffel
Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. Their responses vary widely. We theorize and empirically identify several factors associated with suppliers... View Details
- September 2013
- Article
Prizes, Publicity, and Patents: Non-Monetary Awards as a Mechanism to Encourage Innovation
By: Petra Moser and Tom Nicholas
This paper exploits the selection of prize-winning technologies among exhibitors at the Crystal Palace Exhibition in 1851 to examine whether—and how—ex post prizes that are awarded to high-quality innovations may encourage future innovation. U.S. patent data... View Details
- 2013
- Article
Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs
By: Mary Ann Glynn and Ryan Raffaelli
The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- July 2013 (Revised September 2013)
- Case
New York City: Bloomberg's Strategy for Economic Development
By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo
Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep... View Details
- July–August 2013
- Article
Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals
By: Kathleen L. McGinn and Katherine L. Milkman
We investigate the role of workgroup sex and race composition on the career mobility of professionals in "up-or-out" organizations. We develop a nuanced perspective on the potential career mobility effects of workgroup demography by integrating the social... View Details
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
- Article
Contagion of Cooperation in Static and Fluid Social Networks
By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
- June 2013
- Article
What Is Privacy Worth?
By: Alessandro Acquisti, Leslie K. John and George Loewenstein
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy... View Details
- 2013
- Working Paper
Non-Standard Matches and Charitable Giving
By: Michael Sanders, Sarah Smith and Michael I. Norton
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. The most common of these incentives is a match rate, where the organisation agrees to pay, for... View Details
- 2013
- Article
What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting
By: John Beshears, James J. Choi, Andreas Fuster, David Laibson and Brigitte C. Madrian
Do laboratory subjects correctly perceive the dynamics of a mean-reverting time series? In our experiment, subjects receive historical data and make forecasts at different horizons. The time series process that we use features short-run momentum and long-run partial... View Details
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
- April 2013
- Article
Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation
By: Julie Battilana and Tiziana Casciaro
We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters)... View Details