social - Publications - Faculty & Research

Research Summary

Branding in Digital and Social Media

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

18 Apr 2013
News

Social Progress: Beyond GDP

09 Apr 2010
News

Marketing's social and economicfunctions

10 Jun 2021
Video

Women in Social Enterprise

July 2015
Article

The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' Perceptions and Shifting Institutional Logics

By: Ioannis Ioannou and George Serafeim

We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive CSR as an agency cost, due to the prevalence of an agency logic, they produce... View Details

Keywords: Corporate Social Responsibility; Analysts; Investment Recommendations; Sustainability; Institutional Logics; Environment; Corporate Social Responsibility and Impact; Investment; Corporate Governance; United States

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

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01 Jun 2011
News

Building a Social Network

Piskorski, senior lecturer John Macomber, and research associate David Chen examines what happens when YPO launches a Networks Initiative focused on linking members through shared interests in particular industries, activities, and social... View Details

Keywords: Julia Hanna

05 Dec 2014
Working Paper Summaries

Seesaws and Social Security Benefits Indexing

Keywords: by Matthew Weinzierl

01 Mar 2014
News

Social Enterprise Initiative Marks 20th Anniversary

13 Dec 2022
News

Balancing Profitability and Social Accountability

Keywords: ESG

2019
Presentation

Courageous Self Awareness for Social Change

11 Jul 2011
News

Mutual Benefit: Investing in the Social

08 Dec 2014
News

Seesaws and Social Security Benefits Indexing

Article

Social Recycling Transforms Unwanted Goods into Happiness

By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton

Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other... View Details

Keywords: Disposition; Well-being; Prosocial Behavior; Pro-environmental Behavior; Happiness; Behavior; Philanthropy and Charitable Giving; Environmental Sustainability

January 2018 (Revised March 2018)
Case

Portugal: Can Socialism Survive?

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason

Portugal was not ready to join the European Monetary Union in 1999. With strong unions, weak competitiveness, and a legacy of socialism, it could not compete with north-European countries. After borrowing extensively to fund deficits, Portugal went into debt crisis in... View Details

Keywords: Economy; Financial Crisis; Economic Systems; Portugal

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