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Show Results For
- All HBS Web
(1,021)
- People (1)
- News (407)
- Research (477)
- Events (2)
- Multimedia (29)
- Faculty Publications (210)
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- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
employed in the business—would be completely wiped out if Wal-Mart's million-plus employees were to receive a $2-per-hour pay increase, modest though that sounds. And since such a scenario would be unacceptable to Wal-Mart's shareholders, the millions of Americans who... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
University, who has written extensively on issues facing new media. "If you don't allow yourself to be tracked and to be personalized, if you turn off the cookies on your machine, then you're not going to have shopping baskets that... View Details
Keywords: by Susan Young
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
shopping hours for senior citizens while Woolworths Supermarket in Australia closed a number of stores with less traffic to better enable deliveries to seniors, those with disabilities, and those in quarantine or self-isolation. To learn... View Details
Keywords: by Sean Silverthorne
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
customers, and with richer data, companies could learn even more. For example, companies that use cookies to collect browsing data could incorporate the type of device and search engine a person used to shop online, or the number of... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
time with them in their actual environment. This may mean spending time with consumers by observing them in their homes, on shopping excursions, at social functions, or at their jobs. Insights from this approach can be used for improving... View Details
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson’s work. The world of computers was dominated by Microsoft, especially after the introduction of its breakthrough product, Windows 95, in August of 1995. Apple went View Details
Keywords: by Dina Gerdeman
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
roles, products, processes (assembly, equipment maintenance and repair, materials logistics, training, system redesign, administration, etc.), and hierarchical levels (from shop floor to plant manager and above) that in TPS managed... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
all cities for women to shop by themselves, to be out on the streets actively spending money. So this is one important aspect of a sea change," says Koehn. "Madam Walker was part and parcel of that evolution and can't really be... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details
Keywords: by Julia Hanna
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
interconnections across the organization. The second is transitioning from the role of a doer to the role of managing through other people—and that's a big change. "As a new GM, you will be one step away from the customers or one step away from the View Details
Keywords: by Martha Lagace
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
team showed hundreds of survey participants maps of a fictional city with varying degrees of racial diversity and segregation near places considered relevant to participants’ imagined lives, such as homes, offices, banks, shopping malls,... View Details
Keywords: by Jay Fitzgerald
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
the imposed closure of most of the stores and shopping malls who had to quickly reroute their business toward e-commerce and direct delivery of products to customers’ homes. This shift heavily impacted Logistics operations, increasing... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
participants a description about a consumer named Matthew who shopped at either an upscale grocery store or instead used grocery-delivery service Peapod. Though Whole Foods was perceived as more of a luxury brand, the participants rated... View Details
Keywords: by Michael Blanding
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
is at the heart of the shopping experience. Tranthi adds that she approves the hire of every sales associate at each of Thomas Pink's ten U.S. stores. "It is the most critical position in the company," she says. "They... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
Quotes, published in the February issue of Journal of Marketing Research. The large-scale field experiment investigated whether price expectations of consumers--male or female--can influence the final price. The answer: yes. The researchers found that: Repair View Details
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne