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Show Results For
- All HBS Web
(955)
- People (8)
- News (280)
- Research (372)
- Multimedia (5)
- Faculty Publications (101)
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- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
American Economic Review: Papers and Proceedings Beyond Beta-Delta: The Emerging Economics of Personal Plans By: Beshears, John, Katherine L. Milkman, and Joshua Schwartzstein Abstract—People make personal... View Details
Keywords: Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
within their company, and it helps them to solidify buy-in among employees for new strategic initiatives. In short, it allows them to build trust through talk. Interactivity: Talk is a two-way affair—an exchange of comments and questions, of musings and mutterings. The... View Details
Keywords: Re: Boris Groysberg
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
record to defeat the heir apparent in his own party and then go on to hold off the much-vaunted Republican machine is a truly remarkable achievement. Much of it has to do with Obama's instinct for marketing. First, Obama's personal... View Details
Keywords: by John Quelch
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
and perspective on crises both personal and global. GNH had become the country's brand and suggested a possible future for capitalism. Was Bhutan on to something? Was there really a tradeoff between growth... View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details
Keywords: by James Heskett
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
when he said that George Gilder correctly defines knowledge and entrepreneurship as the true driving forces of capitalism. "Airbnb and like companies are accelerating capitalism, not replacing it." As Hugh Quick put it, "Capitalism means accepting that... View Details
- 24 Mar 2015
- First Look
First Look: March 24
https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming View Details
Keywords: Sean Silverthorne
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to View Details
Keywords: Carmen Nobel
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
morality and decrease people's ability to justify dishonesty. The second principle, Visibility, aims to restrict anonymity, prompt peer monitoring, and elicit responsible norms. The third principle, Self-Engagement, increases motivation to maintain a positive... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For... View Details
Keywords: by Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
office-but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and... View Details
Keywords: Sean Silverthorne