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Show Results For
- All HBS Web
(841)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an entrepreneur, she served as president, COO, and cofounder of Nia... View Details
- Web
HBS Entrepreneurship Summit - Alumni
Evan Marwell (MBA 1992), Educational Superhighway Chris McKown (MBA 1981), Iora Health Shara Ticku (MBA 2017), C16 4:15–5:30 p.m. Frameworks & Insights Join faculty and practitioners for presentations and discussions on various topics View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade secrets he would need steal from... View Details
- 16 Oct 2015
- Blog Post
HBS and the Arts
public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing our View Details
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details
Keywords: by Martha Lagace
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details
- Profile
Jiaojun Wang
enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and my family. Who is one person... View Details
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details
Keywords: Maureen Harmon
- 12 Mar 2021
- News
My Favorite Case
themselves, shifting both professional and personal priorities in profound ways. Indeed, far beyond a deep understanding of business, industry, and leadership, the reflections below highlight the ways in which cases have also revealed,... View Details
- Web
Networking Opportunities - Recruiting
Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
their lives." "More and more, we're seeing consumption being wrapped up in our personal lives and experiences with others," observes Professor Koehn. "Great brands are all about... View Details
- 01 Mar 2024
- News
Come Sail Away
decaying fabric or high-priced designer numbers. Sard addressed that gap by cofounding the brand Tombolo with childhood best friend Chris Galasso, creating unisex “escapewear” described by Forbes as “something your dad’s coolest cousin... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- Web
Judges - Alumni
with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies,... View Details
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
year visiting stores and employees and personally responds to any e-mail they send him." All of these factors have made QuikTrip a regular on Fortune's 100 Best Companies to Work For. Yet the company's focus on promoting from within... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
only player, but it should try to become the first player that comes to mind when customers, analysts, or the media think about the new market category. McDonald points to recent examples such as SpaceX in commercial space flight and 23andMe in View Details
- Web
Historical Data & Sources - Business History
Harvard Business Review 90 (July/August 2012): 141-45 Natura Annual Reports, 2007-2013 Map created by John Regan, MBA 2016 Download Data Set in Excel Pampers Brand Sales by Country Courtesy of Proctor & Gamble Map created by John Regan,... View Details
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
ventures. The alumni event will be followed on March 30 by the student-centered New Venture Competition, taking place in-person in Klarman Hall. The remainder of the global finalists included: Haf Haf Inc. A fun, reliable, effective, eco-friendly View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding