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Show Results For
- All HBS Web
(28,872)
- People (69)
- News (6,258)
- Research (17,944)
- Events (229)
- Multimedia (528)
- Faculty Publications (16,104)
- March 1984
- Supplement
Managing Marketing, Video
Bonoma, Thomas V. "Managing Marketing, Video." Harvard Business School Video Supplement 884-519, March 1984.
- 29 Jul 2013
- News
Monarchs versus managers
- Jul 03 2020
- Tout
Managing Through Crisis
- February 2024
- Teaching Note
Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)
By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
- 17 Apr 2019
- Research & Ideas
How Managers Stifle Creativity
breakthroughs in an Academy of Management Discoveries article, Creativity, Artificial Intelligence, and a World of Surprises. "Your immediate manager plays a huge role in establishing your work... View Details
Keywords: by Danielle Kost
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- July 1977 (Revised April 1995)
- Background Note
Managing a Task Force
Describes several principles for improving the effectiveness of internal task forces. Suggests a number of guidelines for starting up a task force, conducting the first meeting, managing the group's activities, and completing the project. View Details
Ware, James P. "Managing a Task Force." Harvard Business School Background Note 478-002, July 1977. (Revised April 1995.)
- March 1989 (Revised September 1995)
- Background Note
Management Support Systems
Provides a technical overview of executive information systems. View Details
Keywords: Management Systems
Applegate, Lynda M. "Management Support Systems." Harvard Business School Background Note 189-159, March 1989. (Revised September 1995.)
- 1992
- Article
Management Information and Accounting Information: What Do Managers Want?
By: W. J. Bruns Jr. and S. M. McKinnon
Bruns, W. J., Jr., and S. M. McKinnon. "Management Information and Accounting Information: What Do Managers Want?" Advances in Management Accounting 1 (1992): 55–80.
- October 1999
- Case
Bedrock Management Company
By: William A. Sahlman, Curtis E. Large and Matthew C. Lieb
Keywords: Management
Sahlman, William A., Curtis E. Large, and Matthew C. Lieb. "Bedrock Management Company." Harvard Business School Case 800-181, October 1999.
- April 2003
- Article
Reinventing Yesterday's Managers
By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords: Management
- February 2003
- Supplement
Silvio Napoli Cross Cultural Management
Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details
Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India
Bartlett, Christopher A. "Silvio Napoli Cross Cultural Management." Harvard Business School Video Supplement 303-806, February 2003.
- 07 Oct 2014
- News
How to Select Sales Managers Who Can Actually Manage
- June 2001
- Background Note
Information Technology Management from 1960-2000
By: Richard L. Nolan
Covers the history of IT management from 1960 to the present. Applies the Stages Theory as a basis to trace the evolution of the three dominant IT designs (mainframes, microcomputers, networks) and how companies used and managed IT in each era. View Details
Nolan, Richard L. "Information Technology Management from 1960-2000." Harvard Business School Background Note 301-147, June 2001.
- 23 Jun 2015
- Video
General Management Club
- 2000
- Book
Managing Radical Change
By: Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett
Keywords: Change Management
Ghoshal, Sumantra, Gita Piramal, and Christopher A. Bartlett. Managing Radical Change. Viking Press, 2000. (
(Winner of Delhi Management Association. Escorts Book Award presented by Delhi Management Association.)
)- May 1990
- Background Note
Corporate Information Management
Keywords: Information Management
Applegate, Lynda M. "Corporate Information Management." Harvard Business School Background Note 190-184, May 1990.
- Teaching Interest
Risk Management for Corporate Leaders
As companies adapt to the aftershocks of the global recession, risk management is a top priority for their senior executives and boards—and for those of nonprofit and public-sector enterprises as well. The financial crisis revealed that risk management processes cannot... View Details