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Show Results For
- All HBS Web
(640)
- People (7)
- News (182)
- Research (313)
- Multimedia (14)
- Faculty Publications (200)
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such brands on... View Details
Keywords: Sean Silverthorne
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
high-priced, low-volume, luxury travel product in its existing locations; so to continue its growth, it is now trying to expand into East Africa, where the traditional safari approach by most providers has been a high-volume, low-cost,... View Details
Keywords: Dina Gerdeman
- 22 Jul 2008
- First Look
First Look: July 22, 2008
department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff... View Details
Keywords: Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details
Keywords: Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by any financial measure. Despite the company's growth, some of the... View Details
Keywords: Martha Lagace
- 27 Mar 2012
- First Look
First Look: March 27
Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal... View Details
Keywords: Carmen Nobel
- 15 Sep 2009
- First Look
First Look: September 15
Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
2013. The sudden price increase not only increased the likely acquisition price for an ownership stake in Hefei Sanyo, but also meant that Whirlpool had lost the luxury of both time and secrecy. Lee had to quickly decide how to structure... View Details
Keywords: Sean Silverthorne
- 18 Feb 2014
- First Look
First Look: February 18
for European Expansion Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury brands. The case illustrates the marketing and organizational challenges of a hybrid... View Details
Keywords: Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
parlayed his fame as a celebrity real estate developer into a winning pitch to voters as a Washington outsider. Emphasizing his decades of experience as a wheeler-dealer building luxury hotels, casinos, and golf courses around the world,... View Details
Keywords: by Christina Pazzanese
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54553 May 2018 Harvard Business Manager Was kostet die Zeit? By: Thomke, Stefan H., Daniela Beyersdorfer, and Christina Kestel Abstract—A German luxury watch manufacturer... View Details
Keywords: Dina Gerdeman
- 28 Apr 2009
- First Look
First Look: April 28, 2009
itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer-service. A... View Details
Keywords: Martha Lagace
- 05 Feb 2008
- First Look
First Look: February 5, 2008
regret relaxes self-control and motivates consumers to counteract their righteousness. A series of five studies demonstrates the effect of self-control regrets on real choices and actual shopping behavior. The findings indicate that consumers are more likely to select... View Details
Keywords: Martha Lagace
- 20 Mar 2012
- First Look
First Look: March 20
call center operations are described in detail, as are its decision-making and business processes. At the end of the case, executives are considering whether Ctrip should actively pursue either the budget or luxury travel segments, which... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
Avenue, a luxury department store chain, has been hard hit by the 2008 financial crisis and stock market crash. Speculation about impending bankruptcy is rampant in the press. The CEO, Stephen Sadove, must decide how to respond. Purchase... View Details
Keywords: Carmen Nobel
- 20 Dec 2016
- First Look
December 20, 2016
School Case 217-013 Nirvana Vihar Rehabilitation Homes Kumar Builders (KUL) was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70 acres... View Details
Keywords: Carmen Nobel