luxury - Publications - Faculty & Research

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

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Our Curriculum - Business History

as firms crossed national borders. It provides cases on entrepreneurs and firms from many countries who were active in pursuits ranging from opium trading and luxury watches to fashion, cinema, finance, and information and communications... View Details

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Events - Business History

1:30 pm May 14 14 May 2025 Virtual Seminar Grace Ballor (Bocconi University), "Enterprise and Integration: Big Business and the Making of the Single European Market" 12 pm to 1:30 pm May 28 28 May 2025 Virtual Seminar Marcel Anduiza (Harvard Business School), “The... View Details

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

contracts. Trust may develop naturally over time, but negotiators rarely have the luxury of letting nature take its course. Thus it sometimes seems easiest to play it safe with cautious deals involving few tradeoffs, few concessions, and... View Details

Keywords: by Deepak Malhotra

Portrait Project

Nagi Otgonshar

mother had to go out in the snow to buy candles, so that I had the luxury to study at night while others sat in darkness. I did not realize that the only way she could feed us was by walking ten miles to her two-hectare vegetable plot... View Details

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Winners & Runners-Up | New Venture Competition

Runner-Up Katherine Kwei is a luxury handbag company focused on creating pieces that are a mix of sophistication and edge, blending into the wardrobe of the well-heeled woman. Social Enterprise Track, 2007 India Info Village Rita Singh,... View Details

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury goods startup. What’s a... View Details

01 Oct 2012
Research & Ideas

Better by the Bundle?

are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details

Keywords: by Dina Gerdeman

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

gave him the luxury of being choosy about investors.) Book Excerpt Telling the Right Story By Rosabeth Moss Kanter How many times have you heard the same complaints about the failure to move from an idea to the launch of an innovation? I... View Details

Keywords: by Sean Silverthorne

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details

Keywords: by Danielle Kost; Tourism

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

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06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details

Keywords: by Sean Silverthorne

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

countries, there was a vast increase in demand for products such as tea, coffee, sugar, and tropical fruits which had been luxuries to previous generations. By 1870 the British trading companies were already trading in primary commodities... View Details

Keywords: by Geoffrey Jones

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details

Keywords: by Staff

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

people who always ask, "What's in it for me?" Their moral compass is guided primarily by the accumulation of wealth and power, all else be damned. Bernie Madoff, now in prison, is a poster boy for the Opportunists. While Madoff enjoyed the View Details

Keywords: by Mitch Maidique

12 Mar 2021
News

My Favorite Case

in the fall of 2008, the executive chairman of the luxury brand Shanghai Tang must decide what to do about a recently vacated creative director position and how to manage employees who see themselves as artists. This case taught me about... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

29 Jun 2016
Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

that depression is a so-called luxury of the developed world. “The feeling of hopelessness and powerlessness that can pervade a situation of poverty is widespread, and it worsens poverty by disempowering individuals,” she says. To learn... View Details

Keywords: by Carmen Nobel

01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

including facilities in more than twenty arenas and stadiums, serving all kinds of snacks and comfort food in the stands and fine cuisine in the luxury boxes. It is also a major player in numerous convention and performing arts centers... View Details

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

practice of onboarding new employees. Although hiring is already a forgotten luxury for many firms, at least for the time being, others are still bringing aboard new people, such as those who made hiring commitments before the outbreak... View Details

Keywords: by Boris Groysberg

Publications