luxury - Publications - Faculty & Research

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

Citation

Educators

Purchase

Web

Buy Now, Pay Later: Cars on Time

The Rise of Installment Selling Home Finance Cars on Time The Secondary Credit Market The Usurer's Grip Research Links Credits For the first few decades of automobile history, cars were luxury items. The people who bought them did so for... View Details

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

Citation

Educators

Purchase

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury goods startup. What’s a... View Details

31 Jan 2023
Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

and other traditional perks, Zhang says. [div class=infogram-embed data-id="infogram_0__/ht8SH7N4rZHhFznkrvea"][/div] College graduates “have the luxury of choosing not only [based] on wages but also these other aspects, like whether or... View Details

Keywords: by Rachel Layne

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details

Keywords: by Sean Silverthorne

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details

Keywords: by Danielle Kost; Tourism

01 Mar 2024
News

Unlocking the Power of Community

finding there’s strong interest in this.” Think luxury brands that sell in department stores, food and beverage brands that customers encounter in grocery stores or restaurants, or sports team fans who commonly engage with each other... View Details

Keywords: April White

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

people who always ask, "What's in it for me?" Their moral compass is guided primarily by the accumulation of wealth and power, all else be damned. Bernie Madoff, now in prison, is a poster boy for the Opportunists. While Madoff enjoyed the View Details

Keywords: by Mitch Maidique

01 Oct 2012
Research & Ideas

Better by the Bundle?

are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details

Keywords: by Dina Gerdeman

29 Jun 2016
Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

that depression is a so-called luxury of the developed world. “The feeling of hopelessness and powerlessness that can pervade a situation of poverty is widespread, and it worsens poverty by disempowering individuals,” she says. To learn... View Details

Keywords: by Carmen Nobel

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

gave him the luxury of being choosy about investors.) Book Excerpt Telling the Right Story By Rosabeth Moss Kanter How many times have you heard the same complaints about the failure to move from an idea to the launch of an innovation? I... View Details

Keywords: by Sean Silverthorne

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details

Keywords: by Staff

01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

including facilities in more than twenty arenas and stadiums, serving all kinds of snacks and comfort food in the stands and fine cuisine in the luxury boxes. It is also a major player in numerous convention and performing arts centers... View Details

Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

countries, there was a vast increase in demand for products such as tea, coffee, sugar, and tropical fruits which had been luxuries to previous generations. By 1870 the British trading companies were already trading in primary commodities... View Details

Keywords: by Geoffrey Jones

12 Mar 2021
News

My Favorite Case

in the fall of 2008, the executive chairman of the luxury brand Shanghai Tang must decide what to do about a recently vacated creative director position and how to manage employees who see themselves as artists. This case taught me about... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

10 May 2019
Blog Post

Advice for Mothers Pursuing an MBA

other mothers on campus. Every student can ask for help on writing techniques to prepare for the exams, career coaching, and more. Those forms of support can be particularly necessary for mothers and parents. If you have the luxury of... View Details

18 Feb 2020
Blog Post

A Vision of Love@HBS in 2020

at HBS with our daughter Mia, and Kai at Wharton. We no longer have the luxury of seeing each other every day, and to make up for that, Kai travels up every single week. I do miss our New York home for how easy it was to love each other.... View Details

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