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All HBS Web
(755)
- People (2)
- News (202)
- Research (364)
- Events (1)
- Multimedia (14)
- Faculty Publications (187)
- 01 Dec 2023
- News
The Imposter Among Us
Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who...
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- 12 Dec 2023
- Blog Post
Bridging Science and Business: My Summer Internship at Eli Lilly
forecasting the future landscape of gene editing—a field close to my heart. The goal? To pinpoint where Eli Lilly could judiciously invest today to be at the forefront of tomorrow's medical breakthroughs. It wasn't a simple trend-spotting...
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- 18 Mar 2024
- Research & Ideas
When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View
Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible...
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- 01 Dec 2023
- News
Wide Horizon
There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife...
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Keywords:
Dan Morrell; Photos by Sarah Wilson
- Web
2023 Reunion Presentations - Alumni
us for a panel discussion on the ever-changing landscape of board governance. During this conversation, moderated by Professor Linda Hill, alumni panelists explore critical priorities that are shaping the future of corporate leadership....
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- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American...
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- Profile
Soltan Bryce
experiences in health care and farming added up to one common cause: sustainability. Moving from agriculture to health care after graduation from college, Soltan realized the same mental model could be applied to the complex system of health care. In learning about the...
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- Web
Klarman Hall | About
the Georgian-style architecture of the 1927 McKim, Mead & White campus design. The 81,000-square-foot structure has two stories, with an additional below-grade concourse. Pathways and green spaces around the building complement the site, designed by View Details
- Web
HBR Classics - Alumni
Emotional Intelligence of Groups , Vanessa Urch Druskat and Steven B. Wolff Virtuoso Teams , Bill Fischer and Andy Boynton When Teams Cant Decide , Bob Frisch Assessing the Competitive Landscape Assessing the Competitive View Details
- 01 Sep 2023
- News
Solving for Z
Management, Breitfelder sees a corporate landscape in which the Gen Xers and Baby Boomers who run things are avidly pursuing the Gen Zers who are just beginning their careers. But those who were born between 1997 and 2012 “want to be led...
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- Web
A Campus Built on Philanthropy | About
life.” George F. Baker Founding Gift George F. Baker & Wallace B. Donham Donham’s vision, George F. Baker’s (1840-1931) extraordinary gift, and an inspired collaboration between architects McKim, Mead & White and landscape architect...
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- Web
Women’s Leadership Summit - Alumni
rapid introduction of powerful new AI tools, to changing social norms and political contexts, to a tumultuous global climate, the landscape for business leadership has changed dramatically. This November, we will gather on campus for the...
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- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
social unrest and outrage sparked by the murder of George Floyd by police in Minneapolis, Minnesota, in May 2020. The landscape of programs has evolved over time. Wayfair piloted their Black supplier program in early 2023. “We wanted to...
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- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade....
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- Web
Summer Fellowships | Social Enterprise | Harvard Business School
Bill Draper and Robin Richards. Over the course of my summer, I analyzed the philanthropic and social enterprise landscape in India, developed the strategy and action plan for DRKF to build its presence in India, identified and...
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- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
Layne: The EU and US landscapes are so different. What should businesses think about when they’re working on privacy matters in these different regions? Ascarza: Indeed, these two regions have a very different approach. In Europe, the...
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- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
the mind as the critical element of rationalized consumption. Greater sales in an increasingly competitive and national marketplace required persuading reticent consumers that individual difference and personal meaning could be theirs despite a regularized View Details
- 22 Feb 2024
- News
Combat-Tested Cancer Coaching
right? We're fully trained to say, look at the environment around you. First of all, just map it out. What is the landscape that you're seeing? And for the nonprofit sector, you have to say, what is everybody already doing that you don't...
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- Web
Jana Kierstead | About
lifelong learning. In 2013, Jana was selected to lead the School’s online learning initiative, Harvard Business School Online (formerly HBX). In that role she collaborated across the school to shape the initiative and lead Harvard Business School’s online learning...
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