landscaping - Publications - Faculty & Research

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

Web

2023 Reunion Presentations - Alumni

us for a panel discussion on the ever-changing landscape of board governance. During this conversation, moderated by Professor Linda Hill, alumni panelists explore critical priorities that are shaping the future of corporate leadership.... View Details

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details

Keywords: by Sean Silverthorne; Manufacturing

18 Mar 2024
Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details

Keywords: by Desmond Dodd; Energy; Utilities

June 2014 (Revised January 2017)
Case

Focus Financial Partners and the U.S. RIA Industry in 2014

By: Luis Viceira and Emily A. Chien

In the Spring of 2014, Rudy Adolf, CEO and founder of Focus Financial, and the two other co-founders of the firm are considering alternative growth strategies to solidify Focus Financial's position as a leading aggregator of independent wealth management firms in the... View Details

Keywords: Financial Management; Growth and Development Strategy; Business Model; Financial Services Industry

Citation

Educators

Purchase

01 Dec 2023
News

Wide Horizon

understand and harness that, maybe we can find a way to help him and others like him.’ ” But that would require a paradigm shift in the field. What he saw in the research landscape was too few people chasing limited ideas, little appetite... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

16 Jul 2013
Working Paper Summaries

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

Keywords: by Robert Lagerstrom, Carliss Baldwin, Alan MacCormack & David Dreyfus

03 May 2012
Working Paper Summaries

Learning by Supplying

Keywords: by Juan Alcácer & Joanne Oxley

Teaching Interest

Doing Business in Africa

By: John D. Macomber

This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

Keywords: Africa

Web

Klarman Hall | About

the Georgian-style architecture of the 1927 McKim, Mead & White campus design. The 81,000-square-foot structure has two stories, with an additional below-grade concourse. Pathways and green spaces around the building complement the site, designed by View Details

01 Sep 2023
News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

Profile

Soltan Bryce

experiences in health care and farming added up to one common cause: sustainability. Moving from agriculture to health care after graduation from college, Soltan realized the same mental model could be applied to the complex system of health care. In learning about the... View Details

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

Layne: The EU and US landscapes are so different. What should businesses think about when they’re working on privacy matters in these different regions? Ascarza: Indeed, these two regions have a very different approach. In Europe, the... View Details

Keywords: by Rachel Layne; Technology; Information Technology

Web

HBR Classics - Alumni

Emotional Intelligence of Groups , Vanessa Urch Druskat and Steven B. Wolff Virtuoso Teams , Bill Fischer and Andy Boynton When Teams Cant Decide , Bob Frisch Assessing the Competitive Landscape Assessing the Competitive View Details

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

social unrest and outrage sparked by the murder of George Floyd by police in Minneapolis, Minnesota, in May 2020. The landscape of programs has evolved over time. Wayfair piloted their Black supplier program in early 2023. “We wanted to... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

Web

A Campus Built on Philanthropy | About

life.” George F. Baker Founding Gift George F. Baker & Wallace B. Donham Donham’s vision, George F. Baker’s (1840-1931) extraordinary gift, and an inspired collaboration between architects McKim, Mead & White and landscape architect... View Details

18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

the mind as the critical element of rationalized consumption. Greater sales in an increasingly competitive and national marketplace required persuading reticent consumers that individual difference and personal meaning could be theirs despite a regularized View Details

22 Feb 2024
News

Combat-Tested Cancer Coaching

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

landscape is bitterly divided and the COVID-19 pandemic has shaken the economy and led to widespread job losses globally, a corporate focus on trust may be more important than ever, Sucher says. She has studied corporate trust for two... View Details

Keywords: by Lane Lambert

Publications