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  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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  • 1 Aug 1992
  • Conference Presentation

Researcher Identity As a Source of Ambivalence and Insight

By: R. Ely and E. Yakura
Keywords: Research; Identity
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  • 1992
  • Book

Becoming a Manager: Mastery of a New Identity

By: L. A. Hill
Keywords: Managerial Roles; Identity
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  • April 1990
  • Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
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  • 1982
  • Article

When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
Keywords: Behavior; Perception; Cognition and Thinking; Judgments
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  • 1 Apr 1980
  • Conference Presentation

When Self-Descriptions Contradict Behavior: Do Actions Speak Louder than Words?

By: Teresa M. Amabile and L. Kabat
Keywords: Behavior; Identity
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  • Research Summary

A Hippocratic Oath for Management

By: Nitin Nohria

The conduct of doctors is guided by the Hippocratic Oath, which provides a normative framework that shapes their identity and orientation towards society.  In light of the diminished public trust in business managers, is it time for management to embrace its... View Details

  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity
  • Research Summary

Creating and Consuming Brand Meaning

By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
  • Research Summary

Diversity, Equity, and Inclusion (DEI)

By: Sandra J. Sucher

In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details

Keywords: Diversity; Equity; Social Issues
  • Research Summary

Intra-Industry Foreign Direct Investment (joint with Andrew Charlton)

By: Laura Alfaro
We identify a new type of vertical foreign direct investment (FDI) made up of multinational subsidiaries producing intermediate inputs, which are of similar skill intensity to the final goods produced by their parents, and which are overwhelmingly located in high skill... View Details
  • Article

Is Personal Identity Intransitive?

By: Julian De Freitas and L. Rips
There has been a call for a potentially revolutionary change to our existing understanding of the psychological concept of personal identity. Apparently, people can psychologically represent people, including themselves, as multiple individuals at the same time. Here... View Details
Keywords: Identity; Judgments
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  • Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections).  This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication
  • Research Summary

Managing Multiple Identities at Work

By: Lakshmi Ramarajan
Peoples’ work identities, which are often a deep source of meaning for them, may conflict with or complement cultural, familial, or personal identities they value. A central focus of Professor Ramarajan’s work is understanding, on the individual level, how these... View Details
  • Research Summary

Organizational Identity and Firm Strategy

By: Michael L. Tushman
This research stream focuses on the role of... View Details
  • Research Summary

Overview

By: Lakshmi Ramarajan
How do people manage their professional identity alongside other identities traditionally considered outside the domain of work, such as identities stemming from their family roles, personal values, race, class, gender, and nationality? Professor Ramarajan’s research... View Details
  • Research Summary

Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions
  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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  • Research Summary

The Transition to Retirement

By: Teresa M. Amabile

My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details

Keywords: Careers; Psychology; Creativity; Identity; Retirement; Meaning

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