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Publications
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- Faculty Publications (413)
gaming
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- February 2007 (Revised August 2007)
- Case
Urban Video Game Academy: Getting in the Game
By: Lynda M. Applegate and Susan Saltrick
Urban Video Game Academy was founded to enhance the academic and career prospects of urban youth. How will its founder grow it into a sustainable business? Provides an opportunity to discuss the challenges of social entrepreneurship and how to create a sustainable... View Details
- November 2006
- Background Note
Technical Game Theory Note #4: Contracting and Strategic Alliances
By: Dennis A. Yao
Provides a game theory-based interpretation of contracting and strategic alliances and introduces the problem of moral hazard. View Details
- November 2006
- Background Note
Technical Game Theory Note #5: Private Information and Signaling Models
By: Dennis A. Yao
Discusses private information and signaling. View Details
- November 2006
- Background Note
Technical Game Theory Note #6: Multiple-Round Games and Reputations
By: Dennis A. Yao
Provides a game theory-based interpretation of reputations and reputation building. View Details
- November 2006 (Revised June 2007)
- Background Note
Technical Game Theory Note #3: The Relationship Between Bimatrix and Extensive-Form Games and the Meaning of "Strategy"
By: Dennis A. Yao
Discusses extensive-form games and relates them to bimatrix games. View Details
- November 2006
- Case
Introducing Frequent Flyer Programs
By: Dennis A. Yao
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details
- November 2006 (Revised November 2009)
- Course Overview Note
Introduction to Competitive Dynamics: Strategy and Tactics
By: Dennis A. Yao
Provides an overview of the course Competitive Dynamics: Strategy and Tactics and discusses challenges facing those who wish to use game theory to assist in strategic and tactical decision making. View Details
- November 2006
- Background Note
Technical Game Theory Note #1: Solving Bi-matrix Games
By: Dennis A. Yao
Explains how to solve bi-matrix games and introduces the Nash Equilibrium concept. View Details
- October 2006 (Revised September 2007)
- Teaching Note
Electronic Arts in Online Gaming (TN)
- 2006
- Book
3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals
By: David Lax and James K. Sebenius
- 2006
- Working Paper
Learning and Equilibrium As Useful Approximations: Accuracy of Prediction on Randomly Selected Constant Sum Games
By: Ido Erev, Alvin E. Roth, Robert L. Slonim and Greg Barron
- May 2006 (Revised November 2006)
- Case
DVD War
By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
- March 2006 (Revised September 2006)
- Case
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
- Article
Color Blindness and Interracial Interaction: Playing the Political Correctness Game
By: Michael I. Norton, Samuel R. Sommers, Evan P. Apfelbaum, Natassia Pura and Dan Ariely
- 2006
- Conference Paper
Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set
By: A. E. Roth and Ido Erev
- June 2005 (Revised October 2005)
- Case
Coach Roy Williams: What Next? (A)
By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer
Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details
- March 2005
- Background Note
Home Video Games: Generation Seven
By: Elie Ofek
Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details
- January 2005 (Revised December 2006)
- Background Note
Midway's Entry into Milwaukee: An Interactive Game
By: Dennis A. Yao
Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market... View Details