Publications

September 1992 (Revised July 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (D)

By: Lynda M. Applegate, Melinda Conrad and Charles S. Osborn

Provides a thorough overview of the company's 1990 and 1991 reorganizations and the resulting demand for information technology in lower levels of the organization. Closes with a discussion of Frito-Lay's most recent information technology projects, Explorer and... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Negotiation Deal; Problems and Challenges; Organizational Design; Projects; Manufacturing Industry; Manufacturing Industry

June 1995
Case

Strategic Countermoves: Coca-Cola vs. Pepsi

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details

Keywords: Competition; Mergers and Acquisitions; Manufacturing Industry; Manufacturing Industry

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States

08 Mar 2016
First Look

March 8, 2016

OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, and Health View Details

Keywords: Sean Silverthorne

22 Mar 2011
First Look

First Look: March 22

511-070 As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the... View Details

Keywords: Sean Silverthorne

February 1978 (Revised April 1985)
Background Note

Note on the Corn Wet Milling Industry--1972

By: Michael E. Porter

Keywords: Food and Beverage Industry; Food and Beverage Industry

December 1995
Teaching Note

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN

By: Lynda M. Applegate

Teaching Note for (9-195-238). View Details

Keywords: Manufacturing Industry; Manufacturing Industry

August 1994
Case

Kirin Brewery Company, Ltd.

Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details

Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan

January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Manufacturing Industry; United States

17 Jun 2020
News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

resources to help the government address the needs of the Filipino people while ensuring the safety and well-being of the employees, staff, artists, and journalists of the network. Together with its foundation, the company has raised US$6.8 million from donations to... View Details

Keywords: Margie Kelley

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

case, the entire organization has been structured to create a kind of talent marketplace in which employees are "buying and selling" ideas, jobs, and associates. At W. L. Gore & Associates, manufacturer of Gore-Tex,... View Details

Keywords: by James Heskett; Food & Beverage

February 1978 (Revised April 1981)
Background Note

Note on the Corn Wet Milling Industry--1973-77

By: Michael E. Porter

Keywords: Food and Beverage Industry; Food and Beverage Industry

November 1992 (Revised August 2001)
Case

Eskimo Pie Corporation

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Food and Beverage Industry

December 1990 (Revised November 1992)
Case

Anheuser-Busch and Campbell Taggart

In 1984, the SEC accused Paul Thayer and eight others of insider trading. Some of Thayer's inside information came from his position on the board of Anheuser-Busch, where he had learned about Busch's 1982 merger with Campbell Taggart before the merger was publicly... View Details

Keywords: Crime and Corruption; Ethics; Capital Markets; Manufacturing Industry; Manufacturing Industry; United States

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details