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- Faculty Publications (116)
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- All HBS Web (450)
- Faculty Publications (116)
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; Italy; European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- 01 Mar 2016
- First Look
March 1, 2016
this case: https://cb.hbsp.harvard.edu/cbmp/product/916414-PDF-ENG Harvard Business School Case 516-007 The Hain Celestial Group Hain Celestial manufactured natural and organic food and personal care... View Details
Keywords: Sean Silverthorne
- December 1970 (Revised September 2006)
- Case
Harmon Foods, Inc.
Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details
Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Manufacturing Industry
Whiston, William B. "Harmon Foods, Inc." Harvard Business School Case 171-248, December 1970. (Revised September 2006.)
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C)." Harvard Business School Case 190-071, December 1989. (Revised February 1993.)
- November 2000 (Revised July 2019)
- Teaching Note
Cafes Monte Bianco: Building a Profit Plan
By: Robert Simons and Indra Reinbergs
Teaching Note for (9-198-088). View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 11 May 2010
- First Look
First Look: May 11
Nestlé's Milk Districts: Case Supplement Ray A. Goldberg and Kerry HermanHarvard Business School Supplement 906-411 Nestlé, as the largest milk company in the world, has a history of economic development, nutrition, health, and food... View Details
Keywords: Martha Lagace
- Web
Finalists | New Venture Competition
Finalists Business Track, 2025 Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Streamline and automates the hardware manufacturing process. Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Accelerating AI model... View Details
- 06 Dec 2021
- News
What's the Word?
says. “And that was overly optimistic; it worked only when everything clicked.” The subsequent national conversation about minimizing risk through reshoring—that is, bringing American manufacturing facilities back to the United... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
not going to compete by building a car manufacturing supply chain, a telephony network or a big retail footprint. We are going to use that available infrastructure to our advantage. These startups are like fleas on the backs of dinosaurs... View Details
Keywords: by Michael Blanding
- 01 Mar 2013
- News
Sweet Deal
Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry Wilson (MBA 1999), who had... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
unpackaged greens and toward locally-grown packaged greens, which are cleaner, retain their quality, and are safer to eat. After extensive research, the team perceived the inherent tension between environmentally friendly packaging and View Details
Keywords: by Ranjay Gulati
- 22 May 2007
- First Look
First Look: May 22, 2007
and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized... View Details
Keywords: Sean Silverthorne
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
- 14 Feb 2012
- First Look
First Look: February 14
Christopher L. Magee Abstract Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction... View Details
Keywords: Carmen Nobel
- 12 Sep 2011
- Research & Ideas
The Untold Story of ‘Green’ Entrepreneurs
In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details
Keywords: by Sean Silverthorne
- 26 May 2016
- News
Sunil B. Mittal, OPM 27, 1999
enjoyed cricket more than books, and after graduating from Panjab University at the age of 19, he and a friend set up a small bicycle-parts manufacturing business. Gradually he expanded the operations, moving from bicycle parts to wool... View Details
Keywords: Susan Young
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
corporate practices in his country, championing modern concepts of production and manufacturing as well as adherence to the highest standards of governance. Nancy M. Barry (MBA ’75) For fifteen years, Nancy Barry has been president of... View Details