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- Faculty Publications (116)
Show Results For
- All HBS Web (450)
- Faculty Publications (116)
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; Italy; European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
- 11 May 2017
- News
Going with the Flow
regulate the industry, and the company became a pioneer in establishing a regulatory model and developing good manufacturing practices for stem cells and human tissue. ViaCord’s first transplant was in 1995, saving the life of a young... View Details
Keywords: Robert S. Benchley
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
resources to help the government address the needs of the Filipino people while ensuring the safety and well-being of the employees, staff, artists, and journalists of the network. Together with its foundation, the company has raised US$6.8 million from donations to... View Details
Keywords: Margie Kelley
- Web
Finalists | New Venture Competition
Finalists Business Track, 2025 Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Streamline and automates the hardware manufacturing process. Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Accelerating AI model... View Details
- 06 Dec 2021
- News
What's the Word?
says. “And that was overly optimistic; it worked only when everything clicked.” The subsequent national conversation about minimizing risk through reshoring—that is, bringing American manufacturing facilities back to the United... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 11 May 2010
- First Look
First Look: May 11
Nestlé's Milk Districts: Case Supplement Ray A. Goldberg and Kerry HermanHarvard Business School Supplement 906-411 Nestlé, as the largest milk company in the world, has a history of economic development, nutrition, health, and food... View Details
Keywords: Martha Lagace
- 20 Feb 2019
- News
Building an Ecosystem for African Entrepreneurs
in 2015, Sounouvou had recently launched Exportunity, a secure digital marketplace that connects African suppliers with buyers around the world. Through the company’s platform, farmers in Benin can sell their produce to a manufacturer in... View Details
Keywords: April White
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
not going to compete by building a car manufacturing supply chain, a telephony network or a big retail footprint. We are going to use that available infrastructure to our advantage. These startups are like fleas on the backs of dinosaurs... View Details
Keywords: by Michael Blanding
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
Keywords: Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
- 03 Sep 2013
- First Look
First Look: September 3
new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products Division are responsible for formulating a... View Details
Keywords: Sean Silverthorne
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
unpackaged greens and toward locally-grown packaged greens, which are cleaner, retain their quality, and are safer to eat. After extensive research, the team perceived the inherent tension between environmentally friendly packaging and View Details
Keywords: by Ranjay Gulati
- 10 Dec 2007
- HBS Case
One Laptop per Child
agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the changing environment in the food manufacturing industry. Three main... View Details
Keywords: Martha Lagace
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized... View Details
Keywords: Sean Silverthorne
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
- 26 May 2016
- News
Sunil B. Mittal, OPM 27, 1999
enjoyed cricket more than books, and after graduating from Panjab University at the age of 19, he and a friend set up a small bicycle-parts manufacturing business. Gradually he expanded the operations, moving from bicycle parts to wool... View Details
Keywords: Susan Young
- 12 Sep 2011
- Research & Ideas
The Untold Story of ‘Green’ Entrepreneurs
In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details
Keywords: by Sean Silverthorne