Publications

Purchase

December 2020
Article

Consumer Reactance to Promotional Favors

By: Marco Bertini and Aylin Aydinli

Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details

Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior

10 Aug 2016
News

The meaning of trust in the age of Airbnb

Derrick Bransby

Derrick's research lies at the intersections of creativity, innovation, and learning. He is a field researcher who uses qualitative and quantitative methods to study creative production - the process of forging tangible outcomes... View Details

October 2017
Article

Observability Increases the Demand for Commitment Devices

By: Christine L. Exley and Jeffrey K. Naecker

Previous research often interprets the choice to restrict one’s future opportunity set as evidence for sophisticated time inconsistency. We propose an additional mechanism that may contribute to the demand for commitment technology: the desire to signal to others. We... View Details

Keywords: Motivation and Incentives; Behavior; Decision Choices and Conditions; Attitudes

TeachingInterests

Investing for Impact

By: Archie L. Jones

The Field Course: Investing for Impact was born out of the efforts of HBS students and faculty in the spring of 2020 and offered for the first time in fall semester of 2021.

This course seeks to help students understand why certain... View Details

April 2019
Article

Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures

By: Alison Wood Brooks, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang and Brian Hall

People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of... View Details

Keywords: Emotions; Perception; Interpersonal Communication; Communication Strategy

September 20, 2019
Editorial

Why Asking for Advice Is More Effective Than Asking for Feedback

By: Jaewon Yoon, Hayley Blunden, Ariella S. Kristal and A.V. Whillans

Conventional wisdom says you should ask your colleagues for feedback. However, research suggests that feedback often has no (or even a negative) impact on our performance. This is because the feedback we receive is often too vague—it fails to highlight what we can... View Details

Keywords: Feedback; Advice; Advice Seeking; Feedback Culture; Advice Taking; Interpersonal Communication

Research Summary

Overview

Empirically, Ryann uses a combination of in-depth qualitative field research and visual and textual archival data to examine moral action at multiple levels of analysis. Through observation and interviews, she aims to capture the lived experience of individuals and... View Details

2012
Article

Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior

By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic

Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details

Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation

Research Summary

Optimal Contracting with Reciprocal Agents

(with Florian Englmaier) (Job Market Paper)

Abstract: Empirically, compensation systems often seem to generate substantial effort despite weak incentives. We consider reciprocal motivations as a source of incentives. We solve for the optimal... View Details

Reshmaan N. Hussam

Reshmaan Hussam is an associate professor of business administration in the Business, Government and International Economy Unit, a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and a faculty affiliate at the Abdul Latif Jameel Poverty... View Details

September 2022
Article

The Limits of Inconspicuous Incentives

By: Leslie K. John, Hayley Blunden, Katherine Milkman, Luca Foschini and Bradford Tuckfield

Managers and policymakers regularly rely on incentives to encourage valued behaviors. While incentives are often successful, there are also notable and surprising examples of their ineffectiveness. Why? We propose a contributing factor may be that they are not... View Details

Keywords: Motivation and Incentives; Behavior

2023
Working Paper

When Does Gamified Training Improve Performance? The Roles of Office and Leader Engagement

By: Ryan W. Buell, Wei Cai and Tatiana Sandino

Gamified training is a novel management control system in which companies use gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training using data from a natural field... View Details

Keywords: Gamified Training; Management Control Systems; Employee Engagement; Employees; Learning; Training; Motivation and Incentives; Performance

SSRN

The Harvard MS/MBA confers an MBA from HBS and a Master of Science in Engineering Sciences from Harvard's Paulson School of Engineering & Applied Sciences. Each year, the program enrolls about 30 students who have an undergraduate... View Details

2013
Working Paper

Management: Theory and Practice, and Cases

By: Richard L. Nolan

This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention

SSRN

Article

Understanding the Advice of Commissions-Motivated Agents: Evidence from the Indian Life Insurance Market

By: Santosh Anagol, Shawn Cole and Shayak Sarkar

We conduct a series of field experiments to evaluate the quality of advice provided by life insurance agents in India. Agents overwhelmingly recommend unsuitable, strictly dominated products, which provide high commissions to the agent. Agents cater to the beliefs of... View Details

Keywords: Advice; Customers; Insurance; Service Operations; Motivation and Incentives; Ethics; India