Publications
Publications
Show Results For
- All HBS Web
(1,184)
- Faculty Publications (344)
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- September 2002 (Revised October 2002)
- Case
Bank of America (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
- 2001
- Working Paper
Promoting Experimentation in Organizational Knowledge Creation: Effects of Status, Values and Rewards
By: Fiona Lee, Amy C. Edmondson, Stefan Thomke and Monica Worline
- June 2000 (Revised October 2017)
- Case
IDEO
By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
- May 1999
- Article
The Effect of Adding a Constant to All Payoffs: Experimental Investigation, and a Reinforcement Learning Model with Self-Adjusting Speed of Learning
By: Ido Erev, Yoella Bereby-Meyer and Alvin E. Roth
- April 1999
- Teaching Note
Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
- 1999
- Chapter
Intrinsisch motivierte Fairneß: Experimente und Realität [Intrinsically Motivated Fairness: Experiments and Reality]
By: Felix Oberholzer-Gee and Reiner Eichenberger
- 1999
- Chapter
On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach
By: Ido Erev and A. E. Roth
- September 1998
- Article
Predicting How People Play Games: Reinforcement Learning in Experimental Games with Unique, Mixed Strategy Equilibria
By: Ido Erev and A. E. Roth
- October 1997 (Revised May 1998)
- Supplement
Asda (B)
By: Michael Beer and James Weber
Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details
- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
- 1997
- Working Paper
Experience, Experimentation and the Accumulation of Organizational Capabilities: An Empirical Study of R&D in the Semiconductor Industry
By: Marco Iansiti and Jonathan West