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    Eva Ascarza

    Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • 12 Jun 2018
      • First Look

      New Research and Ideas, June 12, 2018

      https://www.hbs.edu/faculty/Pages/item.aspx?num=54559 Harvard Business School Case 118-016 Data Science at Target Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small... View Details
      Keywords: Dina Gerdeman
      • 28 Feb 2018
      • HBS Seminar

      Kartik Hosanagar, Wharton, University of Pennsylvania

      • 13 Jul 2016
      • HBS Case

      How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

      find first—the customer chicken or the service egg? “As a small company you cannot afford to focus on both with the same amount of effort. You may need to prioritize one side.” Preparing to teach a new course on e-commerce marketing next... View Details
      Keywords: by Michael Blanding; Retail; Service; Transportation
      • Web

      Middle East & North Africa - Global

      Office, and MBA Admissions. Watch the videos here . New Research on the Region May 2025 Case Boutiqaat: Influencing Retail in MENA By: Juan Alcacer and Noor Al Qadhi Boutiqaat, a Kuwait-based e-commerce platform, scaled an... View Details

        Ryan W. Buell

        Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • Web

        Africa - Global

        loans for business purposes, and obtain more credit. May 2025 Case Boutiqaat: Influencing Retail in MENA By: Juan Alcacer and Noor Al Qadhi Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model... View Details

          Antonio Moreno

          Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry
          • Web

          Technology & Operations Management - Faculty & Research

          the burgeoning literature on the role of algorithms in platforms by examining how algorithmic curation impacts the participants of the marketplace as well as the marketplace dynamics. Keywords: Algorithms ; Marketplaces ; Marketplace Matching ; View Details
          • Web

          South Asia - Global

          2025, bringing together around 100 alums and business leaders. The session focused on ‘Digital Transformation at Tata Steel,’ exploring the challenges faced by T.V. Narendran, CEO of Tata Steel, as he considered expanding the firm’s View Details
          • July–August 2023
          • Article

          Demand Learning and Pricing for Varying Assortments

          By: Kris Ferreira and Emily Mower
          Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
          Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
          Related
          • Web

          Strategy - Faculty & Research

          Retail in MENA By: Juan Alcacer and Noor Al Qadhi May 2025 | Teaching Note | Faculty Research Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic... View Details

            Julian De Freitas

            Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

              David E. Bell

              David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

              During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                Isamar Troncoso

                Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

                Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

                Keywords: e-commerce industry; e-commerce industry; e-commerce industry
                • January 2021
                • Case

                Anodot: Autonomous Business Monitoring

                By: Antonio Moreno and Danielle Golan
                Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details
                Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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                  Ashish Nanda

                  Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

                  Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                    Shane M. Greenstein

                    Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

                    Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

                    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
                    • 31 Jan 2022
                    • Research & Ideas

                    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

                    This is the first of our three-part "Leading in the Digital Era" series. Read parts two and three. "Got a driver’s license? Good! Now, step into this Formula 1 racecar." This was how one executive of a Latin American e-commerce company... View Details
                    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards