digital marketing - Publications - Faculty & Research

01 Jun 2019
News

City on a Hill

kitchen) “They were self-taught, and they were amazing. It really showed me the promise of the people of eastern Kentucky,” says Marietta, who later drew on the same talent pool to launch Mountain Tech Media, a digital View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the... View Details

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

13 Feb 2020
News

Not Throwing Away My Shot

theme is sort of a callback to mechanization, which is digitization. So now suddenly we have the tools to completely change our world again from mechanical processes to digital processes. So those are the five what I would call dominant... View Details

01 Dec 2013
News

Curing Health Care

every time," Tecco notes. "It's a great example of using technology to reduce costs and save time." Musing on the risk-reward equation of launching a start-up in the digital health space, Tecco acknowledges that the tough regulatory... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

Publications