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Show Results For
- All HBS Web
(6,659)
- People (16)
- News (1,208)
- Research (4,491)
- Events (28)
- Multimedia (21)
- Faculty Publications (3,057)
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
thus serve three distinct roles. First, they help students develop diagnostic skills in a world where markets and technologies are constantly changing. "The purpose of business education," a... View Details
Keywords: by David A. Garvin
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- Research Summary
Social Networks and Unraveling in Labor Markets
This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details
- Fast Answer
Emerging Market/Frontier Market Fellowship Resources
Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport -... View Details