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March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

March 2024
Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross

Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

March 2024
Teaching Note

SolarWinds Confronts SUNBURST

By: Frank Nagle and David Lane

Teaching Note for HBS Case Nos. 723-357 & 723-368. View Details

Keywords: Cybersecurity; Corporate Disclosure; Crisis Management; Information Technology Industry; United States

March 2024
Teaching Note

Sensing (and Monetizing) Happiness at Hitachi

By: Ethan Bernstein and Cara Mazzucco

Teaching Note for HBS Case No. 418-019. View Details

March 2024 (Revised April 2024)
Case

'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners

By: Rosabeth M. Kanter and Jacob A. Small

Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric... View Details

Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada

March 2024
Teaching Note

Engaging the Nationwide Workforce

By: Ethan Bernstein and Jeff Steiner

Teaching Note for HBS Case No. 420-036. View Details

March 2024
Supplement

Engaging the Nationwide Workforce: What Nationwide Did and Its Impact

By: Ethan Bernstein

Supplement to HBS Case No. 420-036. View Details

March 2024
Teaching Note

Loris

By: Shunyuan Zhang and Das Narayandas

Teaching Note for HBS Case No. 524-010. View Details

March 2024
Teaching Note

Post-Wirecard: BaFin under Mark Branson

By: Jonas Heese

Teaching Note for HBS Case No. 124-078. View Details

March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

March 2024 (Revised February 2025)
Case

Doing Business in Buenos Aires, Argentina

By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman

This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Transportation Industry; Argentina; Latin America; Buenos Aires

March 2024 (Revised February 2025)
Case

Doing Business in São Paulo, Brazil

By: Laura Alfaro, Hise O. Gibson, Leonard A. Schlesinger and Pedro Levindo

The case gives readers an overview of key factors of doing business in Brazil, including Brazil’s economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the most polarized... View Details

Keywords: Business Cycles; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; International Relations; Political Elections; Taxation; Consumer Behavior; Brazil; Latin America; Sao Paulo

March 2024
Teaching Note

Experimentation at Yelp

By: Iavor Bojinov and Jessie Li

Teaching Note for HBS Case No. 621-064. View Details

2024
Book

Deals: The Economic Structure of Business Transactions

By: Guhan Subramanian and Michael Klausner

Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.

Business transactions take widely varying forms—from multibillion-dollar... View Details

Keywords: Negotiation; Contracts

Find at Harvard

March 2024
Article

Do Safety Management System Standards Indicate Safer Operations? Evidence from the OHSAS 18001 Occupational Health and Safety Standard

By: Kala Viswanathan, Matthew S. Johnson and Michael W. Toffel

Problem definition: Given the enormous disruptions and costs of occupational injuries, companies and buyers are increasingly looking to voluntary occupational health and safety standards to improve worker safety. Yet because these standards only require... View Details

Keywords: Occupational Health; Occupational Safety; Program Evaluation; Safety Performance; Injuries; OHSAS 18001; ISO 45001; Working Conditions; Safety; Standards

March 2024
Supplement

ELCA's Series A Cap Table Exercise (Instructor Version)

By: Raymond Kluender and Anke Becker

In ELCA, the company must decide between two term sheets: one put forth by STV and one put forth by ESV.

This exercise is an analysis of the implications of these two term sheets on the ownership structure and the payouts of common and preferred... View Details

Keywords: Analysis; Venture Capital; Investment; Ownership Stake

March 2024
Supplement

ELCA's Series A Cap Table Exercise (Student Version)

By: Raymond Kluender, Anke Becker and Johnson Elugbadebo

In ELCA, the company must decide between two term sheets: one put forth by STV and one put forth by ESV.

This exercise is an analysis of the implications of these two term sheets on the ownership structure and the payouts of common and preferred... View Details

Keywords: Analysis; Venture Capital; Investment; Ownership Stake

March 2024
Module Note

Navigating the Future: Managing Financial Forecasts

This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques... View Details

Keywords: CFO; Forecasting; Corporate Finance; Forecasting and Prediction; Financial Management; Revenue; United States

March 2024
Teaching Note

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein

Teaching Note for HBS Case No. 419-033. View Details

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