by William Schmidt - Publications - Faculty & Research

08 Nov 2024
HBS Case

What Wartime Service Taught These Historic Leaders

“[These leaders] learned a tremendous amount from the mission focus and discipline that came from the military,” says Simons, a Baker Foundation Professor and Charles M. Williams Professor of Business Administration, Emeritus. “There is a... View Details

Keywords: by Avery Forman; Entertainment & Recreation

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

Citation

Educators

Purchase

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

products accessible, installing checkout counters, and expanding product selection by tapping into national branding. Saunders, in essence, built the prototype of today's supermarket long before it became commonplace. At the other end of... View Details

Keywords: by Sean Silverthorne

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

In a new book on the origins and impacts of globalization, Harvard Business School's Geoffrey Jones focuses on the role played by a vital but often ignored actor in this conversation: business entrepreneurs and the multinational... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

24 Apr 2019
News

Thailand's Richest Family Is Getting Richer Helping China

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

like to think we can gauge someone's sincerity and commitment by the look in her eyes or the firmness of her handshake. After all, a bargainer who yields to a demand is said to have "blinked." And if we reach agreement, it's... View Details

Keywords: by Michael Wheeler

30 Oct 2019
News

Celtics’s Allison Feaster joins Maura Healey, Jessica Gelman at Harvard to talk women in sports

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

air-dropped for use by paratroopers in the U.S. military. “There's a construction of creativity that involves many other actors." —Mukti Khaire Radical innovation that creates entirely new industries is another course focus. In a new... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

04 Oct 2006
Lessons from the Classroom

Surviving Success: When Founders Must Go

Wasserman. "After interviewing seven or eight founders, I was struck by the fact that a far more critical moment in a founder's life is when that person is told he can no longer lead the company he started." With the help of... View Details

Keywords: by Julia Hanna; Technology

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several years, I’ve been advocating a... View Details

Keywords: by James Heskett

06 Jun 2016
News

Your Investment Tool Is Failing You

16 Apr 2008
Lessons from the Classroom

Chris Christensen: Legend of the Classroom

discussion from one point to the next—are remembered often by the legions of MBA students, doctoral candidates, and faculty members Christensen taught during an HBS career that spanned half a century, from the 1940s until his death in... View Details

Keywords: by Deborah Blagg; Education

21 Jun 2004
Research & Ideas

Racial Diversity Pays Off

Two books helped to spark the trend. The first, Workforce 2000: Work and Workers for the Twenty-First Century, by William B. Johnstone and Arnold E. Packer, boldly predicted that View Details

Keywords: by Martha Lagace

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details

Keywords: by Michael Blanding; Education

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us a little about yourself, your... View Details

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

spirituality in business. Can Spirituality Drive Success? Should It? In a session exploring how spirituality can lead to business success, panelist Tony Schwartz confessed to one distinction: he was perhaps the only person in the world who was "driven to the... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professors Jim Heskett and W. Earl Sasser and coauthor Joe Wheeler. Updating a Classic: Writing a Great Business Plan Published: October 6, 2008 Harvard Business... View Details