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- All HBS Web
(439)
- News (34)
- Research (380)
- Multimedia (3)
- Faculty Publications (343)
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- December 2007 (Revised July 2010)
- Case
Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)
By: V. Kasturi Rangan and Katharine Lee
Rangan, V. Kasturi, and Katharine Lee. "Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)." Harvard Business School Case 508-021, December 2007. (Revised July 2010.)
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
Keywords: History; Business Model; Competitive Strategy; Adaptation; Customer Focus and Relationships; Customization and Personalization; Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Social Marketing
- November 2002
- Teaching Note
Dell--New Horizons (TN)
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-502-022). View Details
- May 2000
- Teaching Note
RadioShack TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-081). View Details
- July 1995 (Revised July 1995)
- Teaching Note
Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-035). View Details
Keywords: Food and Beverage Industry
- November 1993 (Revised July 1994)
- Background Note
Industrial Marketing
By: V. Kasturi Rangan and Bruce Isaacson
Keywords: Marketing
Rangan, V. Kasturi, and Bruce Isaacson. "Industrial Marketing." Harvard Business School Background Note 594-069, November 1993. (Revised July 1994.)
- September 1990 (Revised November 1991)
- Case
National Aeronautics and Space Administration (NASA)
By: V. Kasturi Rangan and Steven Russel
Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)
- October 1987 (Revised March 1992)
- Supplement
Boston Fights Drugs (B): Converting Research to Action
By: V. Kasturi Rangan and Jennifer Lawrence
Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details
Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)
- March 2023 (Revised May 2024)
- Case
Paga: Building a Fintech Ecosystem in Nigeria
By: V. Kasturi Rangan and Namrata Arora
Rangan, V. Kasturi, and Namrata Arora. "Paga: Building a Fintech Ecosystem in Nigeria." Harvard Business School Case 523-094, March 2023. (Revised May 2024.)
- October 2019 (Revised February 2023)
- Supplement
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
By: V. Kasturi Rangan and Courtney Han
Rangan, V. Kasturi, and Courtney Han. "Gupta Media Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019. (Revised February 2023.)
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (A)
By: V. Kasturi Rangan and Sarah Appleby
Video supplement for HBS Case No. 517-025. View Details
Rangan, V. Kasturi, and Sarah Appleby. "Transformative Social Impact: KaBOOM! (A)." Harvard Business School Multimedia/Video Supplement 520-704, July 2021.
- July 2017
- Background Note
An Overview of the NGO and Philanthropy Sectors in India
By: V. Kasturi Rangan and Shashank Shah
The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- April 2010 (Revised November 2011)
- Supplement
Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- April 2010 (Revised November 2011)
- Supplement
Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- 2010
- Chapter
Breaking New Ground: The Emerging Frontier of CSR in the Extractive Sector
By: V. Kasturi Rangan and Brooke Barton
Rangan, V. Kasturi, and Brooke Barton. "Breaking New Ground: The Emerging Frontier of CSR in the Extractive Sector." Chap. 9 in Global Challenges in Responsible Business, edited by N. Craig Smith, C.B. Bhattacharya, David Vogel, and David I. Levine, 241–267. Cambridge University Press, 2010.
- September 2009 (Revised May 2011)
- Case
Acumen Fund: Measurement in Impact Investing (A)
By: Alnoor Ebrahim and V. Kasturi Rangan
Acumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its... View Details
Keywords: Decision Choices and Conditions; Venture Capital; Investment Return; Philanthropy and Charitable Giving; Risk Management; Corporate Social Responsibility and Impact; Business and Government Relations; Social Enterprise; Financial Services Industry; Kenya
Ebrahim, Alnoor, and V. Kasturi Rangan. "Acumen Fund: Measurement in Impact Investing (A)." Harvard Business School Case 310-011, September 2009. (Revised May 2011.)
- April 2009 (Revised September 2009)
- Teaching Note
Shaklee Corporation: Corporate Social Responsibility (TN)
By: Christopher Marquis and V. Kasturi Rangan
Teaching Note for [509031]. View Details