Publications

July 2021
Supplement

Transformative Social Impact: KaBOOM! (A)

By: V. Kasturi Rangan and Sarah Appleby

Video supplement for HBS Case No. 517-025. View Details

July 2017
Background Note

An Overview of the NGO and Philanthropy Sectors in India

By: V. Kasturi Rangan and Shashank Shah

The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details

Keywords: Social Sector; Nonprofit Sector; Philanthropic Sector; Philanthropy and Charitable Giving; Nonprofit Organizations; India

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

April 2010 (Revised November 2011)
Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

April 2010 (Revised November 2011)
Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy

December 2009
Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

2010
Chapter

Breaking New Ground: The Emerging Frontier of CSR in the Extractive Sector

By: V. Kasturi Rangan and Brooke Barton

September 2009 (Revised May 2011)
Case

Acumen Fund: Measurement in Impact Investing (A)

By: Alnoor Ebrahim and V. Kasturi Rangan

Acumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Investment Return; Philanthropy and Charitable Giving; Risk Management; Corporate Social Responsibility and Impact; Business and Government Relations; Social Enterprise; Financial Services Industry; Kenya

April 2009 (Revised September 2009)
Teaching Note

Shaklee Corporation: Corporate Social Responsibility (TN)

By: Christopher Marquis and V. Kasturi Rangan

Teaching Note for [509031]. View Details

Keywords: Corporate Social Responsibility and Impact

March 1999 (Revised June 2004)
Case

United States Agency for International Development (USAID): Campfire Program in Zimbabwe

By: V. Kasturi Rangan and Jay Sinha

Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer. View Details

Keywords: Customer Focus and Relationships; Development Economics; Marketing Strategy; Programs; Business and Stakeholder Relations; Value Creation; Zimbabwe; United States

February 1998
Background Note

The Size of the Global Poverty Sector

By: V. Kasturi Rangan and Patricia Walker

Keywords: Wealth and Poverty

Find at Harvard

March 1997 (Revised April 1997)
Background Note

Automobile Distribution in Japan

By: V. Kasturi Rangan and Yutaka Kashiwagi

Keywords: Distribution; Auto Industry; Japan

Find at Harvard

October 1995 (Revised November 1995)
Supplement

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

By: V. Kasturi Rangan and Marie Bell

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry

March 1995 (Revised June 1997)
Teaching Note

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-595-026). View Details

Keywords: Credit Cards; Banking Industry; Asia; Oceania

April 1990 (Revised April 1992)
Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

July 2004
Article

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

By: Das Narayandas and V. Kasturi Rangan

Keywords: Relationships; Markets