by Thomas R. Eisenmann - Publications - Faculty & Research - Harvard Business School

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January 2001
Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen

Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details

Keywords: Business Model; Web Services Industry

November 2000 (Revised December 2000)
Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown

Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details

Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry

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19 Apr 2018
News

One Last Pitch

ventilator that costs 10 percent of a typical machine, while maintaining the same capabilities. Though the NVC has undergone many changes over its 21-year run, Professor Thomas Eisenmann said one aspect has... View Details

Keywords: Jennifer Myers

28 Aug 2012
First Look

First Look: August 28

F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni... View Details

Keywords: Sean Silverthorne

03 May 2011
First Look

First Look: May 3

http://hbr.org/2011/05/column-the-hollow-science/ar/1 Effective Managers Say the Same Thing Twice (or More) Authors:Tsedal Neeley and Paul Leonardi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract How do effective managers get employees to act... View Details

Keywords: Sean Silverthorne

April 2024
Case

LinkedIn: Project InVersion

By: Sara McKinley Torti and Thomas R. Eisenmann

August 2019 (Revised August 2022)
Case

Baroo (A): Pet Concierge

By: Thomas R. Eisenmann and Susie L. Ma

Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue... View Details

Keywords: Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Governing and Advisory Boards; Opportunities; Strategy; Service Industry; United States; Massachusetts

February 2014 (Revised April 2014)
Case

Chegg, Inc.: Building the Student Hub

By: Thomas R. Eisenmann and Allison M. Ciechanover

March 2008 (Revised August 2009)
Case

Linden Lab: Opening Second Life

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Open Source Distribution; Partners and Partnerships; Software

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February 2004 (Revised March 2004)
Case

Fuel Cells: The Hydrogen Revolution?

By: Thomas R. Eisenmann and Ryland Matthew Willis

The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details

Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States

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January 2002
Background Note

Telecommunications Act of 1996, The

By: Thomas R. Eisenmann and Daniel J. Green

Reed Hundt, former chairman of the Federal Communications Commission, reflects on the passage and implementation of the Telecommunications Act of 1996. The act was intended to stimulate competition and innovation in the telecommunications sector. Its provisions were of... View Details

Keywords: Laws and Statutes; Policy; Business Strategy; Telecommunications Industry; United States

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November 2001
Case

Sigma Networks, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall

Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details

Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry

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December 2000
Teaching Note

BET.com TN

By: Thomas R. Eisenmann and Pauline M Fischer

Teaching Note for (9-800-283). View Details

Keywords: Entertainment and Recreation Industry; Distribution Industry; Africa; United States

November 2000
Teaching Note

Boston.com TN

By: Thomas R. Eisenmann and Jon K Rust

Teaching Note for (9-800-165). View Details

Keywords: Publishing Industry; Journalism and News Industry

October 2000
Teaching Note

CNET 2000 TN

By: Thomas R. Eisenmann and Pauline M Fischer

Teaching Note for (9-800-284). View Details

Keywords: Information Technology Industry

August 2023
Case

Quotient

By: Thomas R. Eisenmann and Matt Higgins

The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details

Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco

June 2021
Case

uBiome

By: Thomas R. Eisenmann and Olivia Graham

uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital... View Details

Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy

November 2014
Teaching Note

Google Inc. in 2014 and Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Supplements 915004 and 915005 View Details

January 2013 (Revised March 2013)
Supplement

MuMaté (B-1): Confidential for Maxwell

By: Thomas R. Eisenmann and Alex Godden

MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details

Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

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